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Jin Jiang International Hotels and Hanwha Hotels & Resorts Signs Official Business Agreements

August 25, 2014 Hotel News No Comments Email Email

On 19 August, in a continuation of the growing partnership between China and Korea’s leading hospitality groups, Jin Jiang International Hotels attended a welcome ceremony held by Hanwha Hotels & Resorts at their luxury boutique hotel, THE PLAZA, in Seoul, Korea.

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Mr. Young-Chul Kim, General Manager at THE PLAZA (fourth from left) with the hotel’s senior directors and Ms. Cinn Tan, SVP Marketing & Sales at Jin Jiang International Hotels (fourth from right) with Jin Jiang’s executive team

This is the second formal meeting to have taken place between the two groups within the past few months. During this particular event, representing Jin Jiang from its executive committee included Jin Jiang International Hotel’s Ms. Cinn Tan, Senior Vice President of Marketing & Sales and Mr. James Kim, Vice President of Operations and the Vice President of Sales & Marketing at Shanghai Jin Jiang International E-Commerce Co., Ltd., Mr. Joseph Xia. Representing Hanwha from THE PLAZA consisted of the hotel’s General Manager Mr. Young-Chul Kim and their executive team of senior directors.

The event had a detailed program covering the signing of a number of important business agreements between the two parties which were first stipulated during the official MOU event which took place between the two groups earlier this year. This event saw the official signing of the partnership between Jin Jiang’s J-Club and Hanwha Hotel and Resort’s, THE PLUS, loyalty membership programs which promises exclusive cross memberships and commences from 1 September, 2014. Both loyalty program members will receive such benefits as room and food and beverage discounts, late check-outs and upgrades. In addition, all of J-Club’s 14 million plus members can enjoy Hanwha’s resorts and golf benefits across Korea. Also covered and finalized at the event was the cross marketing cooperation for their global sales and PR teams, the employee cross training and exchange programs to take place two times a year and the affiliate food and beverage promotional program, which has already commenced with top chefs from the Jin Jiang Tower hotel in Shanghai, making their grand debut in Korea.

Ms. Cinn Tan, Senior Vice President of Marketing & Sales at Jin Jiang International Hotels stated, “We are very happy to be here once again and to see this growing and significant partnership between the two groups move so positively forward. We are particularly excited about the cross loyalty membership program as it serves as a great platform for us to introduce our popular J-Club to a much wider market and to give Hanwha’s guests the chance to experience its many benefits.” She adds, “Korea is an important source market for us, highlighted by the fact that it has also become a top travel destination for China’s outbound tourists, and this partnership will no doubt help us increase our brand awareness into this exciting new market.”

The objective between the two groups with these business agreements is to build a strong partnership and to strengthen the operational and marketing efforts for both their staff and guests. In addition, this visit was also a chance to discuss further on any extra opportunities to enhance each other’s products and services.

Commenting on the benefits of the partnership, Mr. Young-Chul Kim, General Manager at THE PLAZA stated, “I am happy to announce the benefits for the members from Hanwha Hotels & Resort’s loyalty membership program, including our golf members, who can now all also enjoy the benefits from J-Club at the Jin Jiang hotels across China. We at Hanwha Hotels and Resorts, as well as THE PLAZA, will be devoted to providing the utmost convenience and to improve the satisfaction of all our guests from Jin Jiang. We also hope that by working so closely with Jin Jiang International Hotels, together we will produce positive and tangible results in the improvement of our operations and to increase exposure of the two brands in both the China and Korean market.”

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