On Oct. 28, the winners of 2016-2017 City Traveler Best Hotel Awards were revealed in Shanghai, with Jin Jiang International Hotels honored with the Best Local Hotel Brand award for its leading market share and excellent customer satisfaction and its affiliate Rainbow Hotel Shanghai once again titled the Best Meeting Hotel.
Senior Vice President of Jin Jiang International Hotel Management Company Mr. Kent Xia (left) is presented with the Best Local Hotel Brand award
City Traveler Best Hotel Awards continued to combine the industry and readers’ criteria in selecting the winners. Experts disguised as ordinary customers to survey the hotels’ software and hardware infrastructure comprehensively, which was complemented by readers’ evaluation to pick from an objective, authoritative and impartial perspective the winners of the 12 awards after nearly one year’s planning and preparation.
Senior Vice President of Jin Jiang International Hotel Management Company Mr. Kent Xia stated at the awards ceremony: “The Jin Jiang brand represents a hotel group integrating international standards and the Chinese culture and the brand logo conveys the group’s vision for international strategic development and a global service provider. We are very pleased to win this award and also very honored to showcase excellence of China’s travel industry along with other outstanding hotels (and groups). As a representative hotel brand of China, we will continue to integrate advanced concepts at home and abroad and drive development through ongoing innovation to bring Jin Jiang’s quality service to more customers.
Last year, through mergers and acquisitions Jin Jiang International Hotels became the hotel group with the largest scale and most hotel brands and members in China’s hotel industry. As its brands grow more and more diversified, Jin Jiang focuses at the same time on building a distinctive brand image to form a brand system covering upscale, midscale and budget brands and international and regional brands, enhancing its market position and brand influence. Currently Jin Jiang International Hotels is actively exploring ways to update traditional hotels to smart hotels and to gradually meet increasing individual needs of customers on technical, operational and service levels.