2016 China International Travel Mart (CITM) was held in Shanghai New International Expo Center from November 11 to 13, 2016. As the largest tourism fair in Asia, CITM this year attracted exhibitors from 106 countries and regions. These exhibitors are from tourism management organizations, tourism associations, travel agencies, tourist attractions, airlines, tourism vehicles and ships companies, hotel groups and tourism resorts. The total number of booths at CITM was over 2,500.
China’s tourism industry has been continuously growing and has become the drive for China’s hospitality industry to innovate and reform. At CITM, hotel groups that are vitally close to tourism also made their grand appearances this year. Jin Jiang International Hotels Management Company Limited (“Jin Jiang International Hotels”) and its 18 hotels also set up booths at 1B03 and 4A07, displaying its diversified hotel resources and specialties. It was also the most important and biggest appearance for Jin Jiang at an industrial exhibition this year.
Mr. William Cai, Marketing & Sales Director at Jin Jiang International Hotels (fourth from right) with Jin Jiang’s sales team
After having successfully acquired Louvre Hotels Group from France and strategically investing in Plateno Group, Jin Jiang has expanded its brand scale in a more diversified direction, offering more choices for its partners. At CITM this year, Jin Jiang international hotels booth, covering an area of 100 square meters, was both elegant and stylish, inviting guests to experience amenities and services at Shanghai Jin Jiang Hotel, Shanghai Jin Jiang Tower, Shanghai Jian Guo Hotel, Shanghai Rainbow Hotel, Shanghai Park Hotel, Shanghai Pacific Hotel, Shanghai Paradise Jin Jiang Hotel, Xi’an Jin Jiang International Hotel, Wuhan Jin Jiang International Hotel, Beijing Asia Hotel, Lanzhou Jin Jiang Sun Hotel, Kashi Yuexing Jin Jiang International Hotel, Kunming Jin Jiang Hotel, Nanchang Jin Feng Hotel, Shenzhen Hotel in Beijing, Jin Jiang Sanya Royal Garden Resort, Sanya Jin Jiang Baohong Hotel, and Yang Peng Jin Jiang Hotel in Yangzhou. These hotels are located in hub cities in their own regions, provincial capital cities or famous tourist cities. Some of them have extensive experience in accommodating important guests from home and abroad, some are city landmarks and some are ideal destinations for getaways. The diversified range shows Jin Jiang International Hotels’ industrial resources and far-reaching layout.
As China has become one of the most important markets in global tourism, CITM is playing a more and more important role in professional tourism fair and exhibition events across the world. CITM this year was co-hosted by China National Tourism Administration, Civil Aviation Administration of China and People’s Government of Shanghai. The total exhibition area amounted to 57,500 square meters, accommodating tourism organizations, travel agencies, hotels, airlines and other companies related to tourism from across the world that are expecting to benefit from the rising market in China.