Jin Jiang International Hotels’ Successful Japan Roadshow Further Enhances The Hotel Group’s Visibility In The Japanese Market
As the frequency of travel between China and Japan is on the rise, Jin Jiang International Hotels staged a roadshow at the Grand Prince Hotel Takanawa this October to enhance Jin Jiang International Hotels’ visibility in Japan. Travel planning executives from several Japanese companies attended the conference to gain a solid understanding of Jin Jiang International Hotels’ offers and advantages.
Jin Jiang Representative Group Photo
The roadshow is the second brand marketing event hosted by Jin Jiang International Hotels in Japan, attracting over 100 Japanese executives across a wide range of industries, including several who had already established a partnership with Jin Jiang International Hotels, as well as representatives from well-known international companies. “Jin Jiang International Hotels, a longstanding brand with a high level of recognition originally founded as Jin Jiang Hotel, has now grown into one of the leading hospitality conglomerates in China and ranks 9th in the world,” said Ms. Grace Luan, Director of Global Sales. She explained to the guests that Jin Jiang International Hotels has operating properties in 310 cities across China, while the first hotel under Jin Jiang International Hotels’ most premium brand — J Hotel — will open in 2016 in Shanghai Tower. The premium brand hotel is expected to deliver an unprecedented experience to Jin Jiang guests.
In a move to assure the best result from the marketing alliance cooperation agreement signed in June this year between the two hotel groups, Jin Jiang International Hotels chose the Grand Prince Hotel Takanawa as the venue for the roadshow. Mr. Tokunaga Kiyohisa, Corporate Administrator and Director of Sales of Prince Hotels, Inc. said: “The number of Chinese travelers choosing Japan as a destination has been rising sharply and the marketing alliance agreement signed between Jin Jiang International Hotels and Prince Hotels is expect to significantly improve their awareness of the two brands, while bringing the two hotel groups closer and cementing a win-win situation for both parties. The cooperation is expected to boost profits for both partners. Prince Hotels owns hotel properties throughout Japan and boasts the highest revenues among the major players in Japan’shotel industry.” The Japanese hotel group also regards China as the main targets of its business expansion outside of its home market.
With the rise in air passenger traffic between China and Japan over the last few years, Japanese travelers have become one of the largest sources of guests at Jin Jiang International Hotels, which, in turn, has created more opportunities to expand its market in Japan. At the marketing conference, marketing representatives from 8 hotels brands under Jin Jiang International Hotels gave detailed presentations to conference guests, with a clear message that Japanese tourists are welcome to come and stay.
Ms. Grace Luan added, “With the newly-signed marketing alliance agreement, we feel honored that we have had the opportunity to visit Japan again this year and to have had an opportunity to educate our Japanese partners of what we have to offer. We are committed to deepening the cooperation with Japanese companies, further strengthening our visibility in the Japanese business market, and promoting the awareness and exposure of Jin Jiang International Hotels across Japan. This visit and roadshow event is part of the plan to fulfill this commitment. At the same time, we are already looking forward to coming back next year, and thriving together with our Japanese partners and the Japanese guests who choose our hotel during their sojourn in our country.”