China International Travel Mart (CITM) was held at the Kunming Dianchi International Convention and Exhibition Center from November 13 to 15, 2015. During the three-day event, Jin Jiang International Hotels (Jin Jiang) in its role as an exhibitor, displayed its proficiency in professional hotel management as well as its enthusiasm in and commitment to providing excellent hospitality services at affordable prices, in a demonstration of its core competencies.
Jin Jiang International Hotels delegation at CITM
The event, one of the most influential exhibitions in China and across Asia, featured 3,087 booths spread across a 70,000-square meter exhibition space, a record for the annual industry get-together. Representatives from a record 105 countries and regions took part in the event. Following its acquisition of Louvre Hotels Group in March this year, Jin Jiang made its debut at the event. With a creative and fashionable yet simple and elegant exhibition booth, the hotel operator proved to be the show’s eye-catcher as a result of the strength of its brand. The Jin Jiang booth hosted more than 10,000 visitors and received invitations or started discussions with more than 390 buyers. In addition, as a result of a cooperation with TTG China, a travel industry trade magazine that is also the publication providing official coverage of the event, Jin Jiang and Louvre Hotels Group both received special media coverage.
China has become one of the largest tourism market following decades of development. Last year, Chinarecorded 130 million inbound visitors, making the country the third most popular tourism destination worldwide.China has been popular among foreign visitors for the many destinations known for their historical and cultural importance and well as for the beautiful natural scenery. China has proven an excellent market for overseas service providers and buyers.
Nineteen member hotels of Jin Jiang took part in the event, including the Jin Jiang Hotel, Jin Jiang Tower, Hua Ting Hotel & Towers, Rainbow Hotel, Shanghai Hotel, Park Hotel, Pacific Hotel, Shaanxi Business Hotel,Paradise Jin Jiang Hotel, LVGEM Jin Jiang Hotel, Inner Mongolia Jin Jiang International Hotel, Jin Jiang Sun Hotel, Sanya Royal Garden Hotel, Sanya Jin Jiang Baohong Hotel, Haiyun Jin Jiang International Hotel, Fubang Jin Jiang Hotel, Kunming Jin Jiang Hotel, Shen Zhen Hotel, and Mingcheng Jin Jiang Hotel.
Mr. William Cai, Director of Sales & Marketing at Jin Jiang International Hotels stated, “We pay close attention to the annual CITM event’s role in promotion. This year’s CITM provided us with an ideal platform to show our strength and promote our brand. The 19 hotels taking part in the event each did their part to showcase the group’s rich resources and unique advantages. Each hotel made a contribution to expanding our marketing channels.”