The two-day 2015 China Hotel Marketing Conference came to a successful conclusion on May 14, bringing together over 600 senior executives from the global hospitality sector who engaged in a discussion on the industry theme of “multiscreen, crossover and cross-sector”.
Mr. Simon Zhang, Chief Executive Officer of Jin Jiang International Hotel Management Co., Ltd., gives presentations at the conference （first from left）
In the key CEO dialogue session held on the opening day of the conference, Mr. Simon Zhang, Chief Executive Officer of Jin Jiang International Hotels exchanged his opinions with another three business leaders on a number of topics based on their experience operating their respective hotel brands. The discussion also touched upon opportunities and challenges facing the Chinese hospitality sector, crossover and integration of the sector in the era of the internet and the impact of the emerging vacation rental model at traditional hotels.
The Chinese hospitability sector entered an era of vertical and horizontal alliances in 2014. Jin Jiang International Group acquired Louvre Group in January of 2015, an important step in the group’s global expansion strategy. Mr. Simon Zhang said, “With the acquisition, Jin Jiang further complemented the group’s hotel brand portfolio while integrating hotel resources and leveraging Louvre’s complementary regional advantages in resources, finally enhancing the group’s asset value and increased its market share.”
The theme of the conference reflects the importance of crossover and integration across the hospitality sector in the era of the internet. Jin Jiang International Hotels made significant progress in terms of crossover and integration within the company by bringing together in-house product resources and the membership system through its e-commerce business. “The company will continue to promote the crossover and integration of resources and continue its transformation into an multinational company with global reach through a comprehensive evaluation and optimization of the business, including brand consolidation, operational management, system integration and strategic development. “stated Mr. Simon Zhang. The company plans to make full use of the centralized service and management platform to improve the membership point system for brands owned by Jin Jiang and Louvre, facilitating point sharing and enhancing membership value. At the same time, the company will upgrade the guest room booking system by interconnecting the booking systems of all its hotel brands, with the aim of creating an international membership management system and a multi-layer direct sales channel network covering nearly 50 countries and regions worldwide. In addition, the company will leverage its proprietary tourism resources to launch outbound tourism services in the domestic market by working with several large Chinese tourism agencies, strengthening its cooperation with the tourism sector.
2015 marks the third consecutive year that Jin Jiang International Hotels has participated in the conference as a partner, engaging in interactions and exchanges with leading companies and business leaders across the global tourism sector as they shared leading edge industry opinions and innovative experiences. Meanwhile, facing the ever-changing and extremely competitive market, the company has continued to employ new approaches in decision-making, marketing, business processes and memorable experience in order to create a more outstanding Chinese brand.