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John Alwyn-Jones interviews Sven Lindblad, president and founder Lindblad Expeditions

November 19, 2013 Cruise, Headline News 1 Comment Email Email

egtmedia59Recently, during his visit to Sydney, I took the opportunity of having a chat with Founder and President of Lindblad Expeditions, Sven Lindblad and his now Australia based Business Development Manager son, Jeremy.

Sven and Jeremy told me about all the enhancements on board Orion, their newly acquired formerly Australia owned and operated vessel, which will be renamed National Geographic Orion in 2014 and I also asked them about the reasoning behind taking over Orion, how the transition from Orion to Lindblad was going and also whether the Australia market is markedly different to the US.


Sven and Jeremy Lindblad

I also asked how business and sales are going in Australia and whether sales are still principally Orion product or now the broader Lindblad product, plus which destinations are most popular.

With Lindblad’s changes and enhancements to Orion causing some angst amongst her loyal Australian following, I asked Sven what the future of Lindblad was in this part of the world and did that include expansion into Asia, not only operationally, but also in terms of sales and also passengers.

Also, there has been some concern that with Orion becoming National Geographic Orion, whether she would be returning to Australia in 2015 or would another Lindblad ship be in her place.

I asked Sven about the differences between the Orion, previously more luxury focussed product, and the Lindblad more expedition focussed product and what effect would that have on marketing and also the established market Orion has in Australia, with his response very interesting.

We also explored the changes and enhancements to Orion to fit the Lindblad model, in addition to whether there is an interchange of personnel between Orion and Lindblad offices, with Jeremy having been appointed Business Development Manager and also how Jeremy was settling into Australia.

In the meantime, the Lindblads hosted an event at Taronga Zoo recently to launch their new brochure and while I could not be there, those that did attend have reported that some of the guests appeared unhappy about the planned changes to Orion.

So, it looks like interesting times ahead for Sven and Jeremy Lindblad down under, but whatever the outcome, I am sure Orion will remain an awesome vessel, with a loyal following.

Image Credit: Lindblad Expeditions

John Alwyn-Jones, Cruise Editor and Correspondent

Currently there is "1 comment" on this Article:

  1. Peter Roennfeldt says:

    Sven Lindblad was NOT the founder of Lindblad Expeditions….that was his father Lars-Eric in the 60s, who has Lindblad Cove named after him in Antarctica.

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