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Johnnie Walker Blue Label And Alfred Dunhill Unveil Limited Edition Collection Celebrating A Journey Shared

November 19, 2013 Lifestyle No Comments Email Email

JOHNNIE WALKER BLUE LABEL and Alfred Dunhill, two iconic British luxury houses, today unveiled the JOHNNIE WALKER BLUE LABEL Limited Edition Collection designed by Alfred Dunhill.

In Hong Kong, JOHNNIE WALKER will set in motion a series of promotion initiatives in collaboration with Alfred Dunhill, Alfie’s by KEE and KEE Club.

JWBlue Pairing Menu at Alfie'sThis Limited Edition Collection celebrates the pioneering spirit of our founders, John Walker and Alfred Dunhill, and the brands that honour their vision today. JOHNNIE WALKER and Alfred Dunhill are two pioneers who have walked the world and changed the game in their chosen fields. Springing from the great British craft traditions of dedication and commitment to quality, both were true to their heritage but set their eyes distinctly on the future. Their entrepreneurial leadership and superior products empowered the celebrations of achievements across the four corners of the world. It is on the basis of this provenance that the Collection presents perfect gifts for toasting extraordinary achievements.

Combining the pioneering spirit of JOHNNIE WALKER and Alfred Dunhill’s love of travel, the two worlds converge to empower the celebration of shared journeys. The Collection is inspired by the progress shared by the two purveyors of British luxury – from London, representing the perfect blend of heritage and modernity, to Scotland, reflecting the elements of landscape, energy, nature and raw beauty.

“There are but a handful of luxury houses that share our uncompromising vision of progressive modernity while holding true to heritage and craftsmanship,” said James Thompson, Managing Director, GLOBAL RESERVE, DIAGEO. “With the JOHNNIE WALKER BLUE LABEL Limited Edition Collection designed by Alfred Dunhill, two British icons celebrate the shared journey towards achieving the extraordinary. A collection of this calibre is only made possible through our mutual values, and pioneering heritage of quality craftsmanship.”

JWBL by Alfred Dunhill003The result of this partnership with the iconic luxury house is a collection of exclusive gifts inspired by the pioneering spirit of JOHNNIE WALKER and Alfred Dunhill and their journeys from Britain to the four corners of the world. The Limited Edition Giftpack designed by Alfred Dunhill features a limited edition designed bottle, with its interior evoking the contours of a map, bringing the two iconic brands’ shared journey to life. The bottle’s exterior seamlessly marries the JOHNNIE WALKER BLUE LABEL signature blue colour packaging with Alfred Dunhill’s signature ‘Chassis’ design and gunmetal finish made famous in their leather goods.

At the pinnacle of the Collection, the Limited Edition Travellers’ Trunk designed by Alfred Dunhill perfectly celebrates a journey shared. Based on Alfred Dunhill’s classic vintage car trunk, the modern design features the signature JOHNNIE WALKER BLUE LABEL blue colouring, leather straps and handles with Sam Brown stud finish, offset by the contours of a map carved into the elegant birch wood. It contains everything needed to enjoy JOHNNIE WALKER BLUE LABEL during a journey shared, including a limited edition bottle of JOHNNIE WALKER BLUE LABEL featuring Alfred Dunhill’s gunmetal finish, four beautifully engraved crystal glasses, a whisky funnel, a pair of ice tongs and an Alfred Dunhill hunter flask. Only 500 bespoke pieces of the Limited Edition Travellers’ Trunk designed by Alfred Dunhill will be produced globally.

JWBL by Alfred Dunhill002Commenting on the partnership, Shaine DeVenny, Managing Director of Moet Hennessy Diageo Hong Kong Limited, said: “Our partnership with the iconic luxury house Alfred Dunhill is our brand’s latest collaboration initiative. The Collection in its entirety is an exquisite masterpiece that perfectly accentuates the rarity and flavour of JOHNNIE WALKER BLUE LABEL. To celebrate the launch, we have joined with Alfred Dunhill to display the Limited Edition Giftpack in their flagship store at Prince’s Building, Central. Meanwhile, fine diners at the luxurious Alfie’s by KEE and KEE Club will get to enjoy a JOHNNIE WALKER BLUE LABEL pairing menu.”

JOHNNIE WALKER BLUE LABEL – the height of our blending expertise from the world’s foremost whisky artisans – is blended from rare casks of whiskies from the four corners of Scotland. Only sublime, rare whiskies are used in the blending of JOHNNIE WALKER BLUE LABEL, with only 1 in 10,000 casks containing whisky of sufficient character to deliver its remarkably smooth signature taste. JOHNNIE WALKER BLUE LABEL is a Scotch Whisky born of the art of our Master Blender.

The JOHNNIE WALKER BLUE LABEL Limited Edition Collection designed by Alfred Dunhill will be available through exclusive retailers, including Alfie’s by KEE and KEE Club, with the Limited Edition Giftpack carrying a suggested retail price of HK$1,920, and the Limited Edition Travellers’ Trunk HK$66,000. A limited quantity of six pieces are available in Hong Kong and Macau.

From 16 November to 31 December, a whisky pairing menu will be offered at Alfie’s by KEE and KEE Club. A pairing menu for two (HK $928) comes with a bottle of JOHNNIE WALKER BLUE LABEL 20cl and a pairing menu for four (HK $3,280) including a bottle of JOHNNIE WALKER BLUE LABEL 75cl.

Guests visiting selected stores of Alfred Dunhill* will have a chance to experience the powerful and complex taste of the JOHNNIE WALKER BLUE LABEL

*selected Alfred Dunhill stores:

  • G5 &115-116 Prince’s Building, 10 Chater Road, Central
  • Shop 315, Level 3, Pacific Place Shopping Arcade, Admiralty
  • Shop 2121, Level 2, Elements
  • Shop 321, Times Square, Causeway Bay

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