Australian gourmet restaurant and retail chain jones the grocer has arrived in Thailand with the grand opening of its new store at the EmQuartier mall. jones the grocer celebrated the newly opened store with a gala event presided over by His Excellency Mr. Paul Robilliard, Australian Ambassador to the Kingdom of Thailand.
The event was attended by the management and staff of jones the grocer, executives from the Mall Group, various suppliers, a host of celebrities, and numerous other VIP guests. Following speeches and the official ribbon cutting, the specially invited guests explored the new store and sampled the food and drinks on offer.
Originating in Australia in 1996, jones the grocer is a food emporium focused on providing natural ingredients produced by specialist, artisan suppliers. The jones the grocer brand has since expanded to countries such as New Zealand, Singapore, the UAE, Bahrain and Qatar. With this new store, now Thailand is getting a taste. The new jones the grocer Thailand store combines a restaurant, coffee shop and gourmet retail zone into one outlet, offering freshly prepared gourmet meals, world-class Australian coffees, fine wines, cakes & pastries, charcuterie, cheeses and gourmet retail products. The store provides numerous retail products specially sourced from around the world and not available anywhere else in Thailand.
Built by the award-winning architecture and interior design firm dwp, the store displays a modern, stylish and sophisticated design that at the same time provides a relaxing environment in which to enjoy a meal with friends or savour a coffee. Large windows let in lots of natural light and marble and glass display cabinets proudly show off the wide selection of cakes and pastries.
Speaking to the press, owner of jones the grocer Thailand, Brenton Mauriello explained that, “We could see that Thai consumers have developed a sophisticated taste in food and are more than ever exploring new ingredients and dishes from around the world. This is what the jones the grocer brand does so well and we knew that Thai consumers would certainly get enthusiastic about what we provide.”
Asked about the uniqueness of jones the grocer, Brenton explained that, “There is nowhere else in Thailand that is providing the combination of freshly prepared gourmet dishes, high-end coffees and gourmet retail produce from around the world to the level that we are.”
He added that, “The interest in the store has been fantastic and shows that Thai consumers really appreciate what jones the grocer brings to the market here in Thailand. Seeing this level of interest, we are already planning the opening of more stores at other locations.”