Jordan Projects for Tourism Development, JPTD, a public listed company, through its Swiss holding company Jordan Hotels Holding (JHH), has signed an agreement to entrust Swiss-Belhotel International, a global hotel management company, as its exclusive partner to co-manage JHH’s existing hotel portfolio and the upcoming new expansions in the Group’s hospitality division.
Mahmoud Zuaiter, CEO, JPTD and Noel Massoud, VP – Operations and Development, Middle East, Swiss-Belhotel International at JPTD head office in Amman, Jordan.
The deal will begin with a take-over of multiple operating properties in the city of Aqaba comprising of 5-star hotels, mid-scale 4-star hotels, a collection of hotel apartments and boutique residential accommodation within the Royal Diving Centre.
Mahmoud Zuaiter, CEO of JPTD said, “An association with Swiss-Belhotel International is a strategic move because of their excellence in managing hotels and resorts. Swiss-Belhotel International will play a crucial role in elevating tourism in Jordan to new heights and to overcome the difficulties that exist in the current scenario. The company plans to launch a range of activities to enhance the guest experience, for both, domestic and international visitors.”
He continued, “Our Group has made significant progress towards achieving its goals by developing long term plans which are adaptive to socio-economic changes, with a clear focus of understanding the needs of tourists and to construct exceptional real estate projects in Jordan”.
Mr. Zuaiter further revealed that, “JPTD has exciting future expansion plans, beyond the borders of Jordan, and both parties are looking for expanding cooperation in other countries as well.”
Tala Bay, one of the significant projects of JPTD, is only just beginning to realize its full potential as the ultimate exclusive beach destination in Aqaba. With only 10% of the complete land bank developed, there is further development on the horizon with a purpose designed destination planned to appear in the abundant 2,350,000 Sq. M location.
Gavin M. Faull, Chairman and President of Swiss-Belhotel International, said, “I am proud to enter The Hashemite Kingdom of Jordan, which is one of the most ancient and culturally rich Arab nations. It is an opportunity for us to contribute to the country’s growing international reputation and to infuse our passion and professionalism in its hospitality sector,” said Mr. Faull.
Swiss-Belhotel International, with its strong regional presence in the Middle East, Asia-Pacific and Europe, will be working on the launch of its brand in Jordan to integrate its goals with the Owning Company.
Swiss-Belhotel International’s Vice President Operations and Development for the Middle East region, Noel Massoud shared the group’s vision with the media.
“I consider this agreement as an exciting experience of launching the Group’s brands in the Jordanian Tourism and Hospitality sector. It is an opportunity for the Kingdom to shine as a tourist destination and bring out its immense potential in tourism growth.”
Tourism sector in Jordan is considered as one of the most important sectors in the Country’s economy. Jordan is known worldwide for its varied historical and monumental landmarks; and with the existence of many more international hotels, it is geared to become an all-year-round destination.