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JTG enters into brand license agreement with American Express for the helloworld Network

November 19, 2013 Corporate No Comments Email Email

The Jetset Travelworld Group (JTG) is pleased to announce that it has entered into a brand master license agreement with American Express which will enable franchisees and members of helloworld to trade as a ‘Member of helloworld American Express.’ 

Mike Thompson, Head of Strategic Partnerships at JTG, says that this agreement is very positive news for helloworld.

“We are evolving our business to successfully compete in the travel industry of the future and, in doing so, securing relationships with our most trusted partners, chief among them American Express.  American Express and Travelscene have had a longstanding relationship for more than ten years, and we look forward to building even closer alliances going forward.”

“Our aim is to ensure that helloworld franchisees and members have everything they need to maximise business opportunities. The continuation of the relationship with American Express will be an important contributor to the success of those travel agents who choose to adopt the American Express co-branding and other opportunities that come along with that,” says Thompson.

Lizzie Massey, Vice President and General Manager, American Express Travel Partner Network, says that the new agreement is built on the strong partnership that already exists between the businesses, harnessing the strength of American Express along with the local expertise and knowledge of the helloworld network.

“We are delighted to continue our partnership with JTG and the helloworld agents through this new agreement.  The strategy behind the helloworld brand is something we are very excited to be a part of and will provide a valuable platform for us to broaden our relationships in the Australian market,” says Massey.

“The response to helloworld from agents and suppliers has been very positive. Following the announcement of this agreement with American Express, we expect that there will be further demand for co-branding opportunities, as it indicates important synergies between our businesses.  This is an exciting time for our agents, their customers and our industry partners as we reshape the travel landscape together,” says Thompson.

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