Juhu Beach Club, a modern interpretation of Indian street food with Californian soul, is now open in Hong Kong’s Soho entertainment district.
A passion project by chef-owner Preeti Mistry, Juhu Beach Club serves up a creative menu of street food bites, pavs, curries and playful drinks in an intentionally casual atmosphere.
Juhu Beach Club is a chef driven restaurant by former U.S Top Chef alumni Preeti Mistry whose first tested her culinary concept as a pop-up restaurant in San Francisco in March 2011. Now a huge success story in the San Francisco Bay Area, Juhu Beach Club has caught the attention of the country’s top gastronomes as well as the esteemed chef Anthony Bourdain who featured the restaurant in his Parts Unknown in October and described Preeti’s food as “both familiar yet uniquely her own”. Juhu Beach Club’s Hong Kong location is her first international outpost.
“I love the energy and dynamism of the city, it’s a hub of multicultural influences which make it the perfect palate for my food. I’m excited to work closely with the team in Hong Kong to incorporate local produce and influences into our menu”, Preeti says.
Named after Juhu Beach in Mumbai, a seaside hangout famous for its sunsets and street food, Juhu Beach Club’s innovative menu is packed with influences of bold, vibrant flavours of Indian street eats, Californian seasonal organic ingredients and American comfort food. Preeti’s interpretation of Indian flavours is fun and adventurous, and with 3/4 of the menu suitable for vegetarians it offers a fresh and unique choice for the growing demand for vegetarian dining options in Hong Kong.
Juhu Beach Club’s handcrafted menu is a colourful mix of street food style bites, pavs, curries, drinks and cocktails – all with flavours that pack a punch. All spices and chutneys are made in-house from scratch and the menu is regularly changed up in line with what ingredients are in season. Favourites include a selection of Pavs, an Indian equivalent to the American slider, a mouthful of vibrant flavours, fresh spices and tangy slaws. Chose from the Vada Pav (HKD58) with fried potato puff, pickles onions and ghost pepper chutney, Chowpatty Chicken (HKD58) with grilled green chili chicken with tangy slaw or the Pork Vindalated (HKD58) with pulled pork, vindaloo bbq sauce and cilantro yogurt slaw.
Served in retro-style ball jars, the Bhel Salad (HKD98) is not a typical salad. A colourful melody of puffed rice, persimmon, pomegranate, purple potato, tamarind chutney, peanuts and chutney, it’s crunchy, sour and sweet all at the same time. The Bombay Sandwich (HKD118), one of the restaurant’s most popular items, plays on the classic American grilled cheese sandwich with an Indian twist. Find comfort in the pressed warm bread with melted cheese, roasted beetroot, sliced potatoes and cilantro chutney, dipped into the tangy tomato soup on the side with clove, ginger and chili heat. The Juhu Beach Club signature Holy Cow Short Rib Curry (HKD258) is a melt-off-the-bone braised short rib marinated in the warming flavours of smoky black cardamom paired with root veggies and lemon rice.
The bar offers a dynamic mix of American and Indian craft beer, Californian wine and quirky cocktails infused with kicks of ginger, cilantro, tamarind and chai spices. The Desi Drop (HKD78), Preeti’s personal favourite, is a tingle on the taste buds with house-made cilantro water float with toasted cumin, vodka and lemonade. As well known for its non-alcoholic drinks, Juhu Beach Club serves up their own take on popular classic Indian beverages; catch up with friends over a warming spicy Masala Chai (HKD88) or wash down a Pav with a sweet and salty mango Sassy Lassi with lime yogurt cooler (HKD58).
Juhu Beach Club’s eclectic interior is designed by the Californian creative powerhouse Candace Campos of ID-entity Design. Inspired by Bollywood beach vibes she incorporates playful floral prints with 60’s mod design elements and pink hues giving the space a fun, sexy and feminine energy. Retro tiling, terrazzo slate and pops of gold add to the lively atmosphere reminiscent of a classic American diner. A heightened buzz is brought with the open kitchen which plates up tantalising dishes along the raw wood bar ready to serve. Displayed on shelves along the top of the bar are colourful orange and pink tiffin boxes (a traditional Indian lunch box) and vintage Indian tin boxes bought from the Mumbai street markets by Preeti. The interior’s warm colours and nostalgic retro design touches create a nurturing energy making the space charmingly homely.
Guests come to Juhu Beach club for a sense of adventure, exciting fresh flavours and food with soul. With its Bollywood beach vibes and Californian warmth, Juhu Beach Club brings the summer back to Hong Kong this winter.