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Just In Time For The Valentine’s Day Shopping Season, Luxe Rodeo Drive Hotel Brings Final Shopping Amenity To Rodeo Drive

February 4, 2017 Destination North America No Comments Email Email

Luxe Rodeo Drive Hotel announced today in partnership with the Rodeo Drive Committee and the City of Beverly Hills that curbside valet parking has officially arrived to the legendary shopping street. Starting today, the first-ever street level valet service in Rodeo Drive’s history arrives just in time for the Valentine’s Day shopping season. Hotel guests and Rodeo Drive visitors alike will experience a grand sense of arrival to the world-famous shopping destination. Located in front of Luxe Rodeo Drive Hotel’s iconic address, 360 N. Rodeo Drive, the street’s new valet amenity will be available for hotel guests of the property and is also open to the street’s shopping visitors, ensuring a luxurious experience that only Rodeo Drive can deliver.

Left to Right: Regional General Manager of Luxe Hotels, Adam Sydenham, Chairman and Founder of Luxe Hotels, Efrem Harkham and Beverly Hills Mayor, John Mirisch, welcome curbside valet to Rodeo Drive.

Ushered in in grand Beverly Hills style, the Mayor of Beverly Hills, John Mirisch, and hotelier, Efrem Harkham, officially valeted the first car this morning, a Bentley Bentayga supplied in partnership with O’Gara Beverly Hills, as members of the Beverly Hills’ City Council, Beverly Hills Conference and Visitors Bureau, Beverly Hills Chamber of Commerce, the Rodeo Drive Committee and Rodeo Drive store managers gathered for a ribbon-cutting ceremony.

“As the world’s best-in-class shopping destination, adding valet parking to the street seems only natural,” said Mayor of Beverly Hills John Mirisch. “Our community thanks Luxe Rodeo Drive Hotel and its staff for opening up this long overdue amenity to Rodeo Drive retailers and visitors shopping on the street. Having visitors and community members able to valet park curbside on the street, spend a day out on Rodeo Drive, and text to retrieve their cars after a day of exploring our City’s wonderful retailers is what you would come to expect from our City.”

“Rodeo Drive has always been synonymous with luxury, lifestyle and fashion, and we are so thrilled to offer this personalized service to our guests and visitors to Rodeo Drive,” said Founder and Chairman of Luxe Hotels, Efrem Harkham. “As proud members of the Beverly Hills community, we appreciate our partnership with the City in making valet parking this valuable amenity for the community and for street’s leading retailers. Our new service will be sure to enhance the guest and shopper experience for every retailer on the street.”

Drop off for valet will be available in front of Luxe Rodeo Drive Hotel. When shoppers are ready to end their day on Rodeo Drive, they can simply text the valet service and their car will be ready for pickup at Luxe Rodeo Drive Hotel. In addition to text pickup at the property, select retailers along Rodeo Drive will also make store pickup service available for their top customers.

“With this offering, our customer experience will be forever changed with the availability of curbside valet service to our world-class shopping destination,” said Rodeo Drive Committee President, Mark Tronstein. “The ushering in of this amenity brings new meaning to the saying ‘Welcome to Rodeo Drive.’”

Valet service is available 24 hours daily. Valet parking is $5 per every 30 minutes with a daily maximum rate of $20. Overnight fee is $36 per night.

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