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JW Marriott Los Angeles L.A. LIVE Showcases the L.A. Perspective Through the Lens of the City’s Young Artists

January 28, 2017 Hotel News No Comments Email Email

JW Marriott Los Angeles L.A. LIVE, recipient of this year’s Condé Nast Traveler’s Top Hotels in Los Angeles: Best Reader’s Choice Award, debuts the results of its collaboration with four ArtCenter College of Design film students to create fresh in-house video content that captures the essence of Los Angeles, as told from the viewpoint of young local artists. the same vein as the Marriott International’s Content Studio, focused on innovating corporate brand marketing, the on-site video series tells a larger story about the hotel’s place in the community through a cultural lens. Beginning January 25, 2017, these videos will live in various locations throughout the hotel’s public areas, on exhibition to guests and visitors, crediting each artist for their work.

“Providing our guests with an immersive sense of place, and staying true to our L.A. roots, is important to us, and we saw a unique opportunity to share the hotel’s appreciation for Los Angeles and its ties to the community by working with these talented students,” says Javier Cano, general manager. “We’ve really taken the ‘local’ and ‘experiential’ trends to the next level by supporting and exhibiting young creators making art in our own city.”

To share an authentic, captivating vision of Los Angeles with guests, JW Marriott Los Angeles approached ArtCenter to tap into young, local talent of various heritages, reflective of the city’s diverse cultural landscape, including Javier Barcala, Jae Yong Park, Emmett Sutherland, and Joe Lombard. The hotel gave the student filmmakers the funds, tools, and space to recreate the city through their eyes and tell the story of the hotel’s ties to the city. Each artist features a completely different viewpoint through their own artistic lens, highlighting various experiences and destinations with individual significance.

“ArtCenter Film is thrilled that JW Marriott chose our community of powerful visual storytellers to create a new aesthetic for visitors as they experience the City of Angels,” said Ross LaManna, chair of the Graduate and Undergraduate Film Departments. “These diverse stories with dazzling and wildly-inventive imagery epitomize the heart of our mission. I have no doubt these talented filmmakers will continue to inspire audiences and break new creative ground as they emerge on the cultural landscape.”

The videos spotlight iconic Los Angeles destinations such as the Walt Disney Concert Hall and Eames House, as well as quintessential “LA moments” like eating tacos from a favorite street vendor and exploring diverse subcultures throughout the city. This partnership establishes a new annual tradition for JW Marriott Los Angeles L.A. LIVE with ArtCenter College of Design. In addition to their presence within the property, each video is also featured on the hotel’s social media page beginning January 25, 2017.

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