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October 26, 2017 OTA News No Comments Email Email

New data released by leading travel search engine,, has revealed exactly how Aussie travellers stack up when it comes to travel behaviour and trends, in its 2017 “Travel Addicts” Survey.

Most notably, the findings show we’re a nation of travel day dreamers, with 1 in 3 Aussies booking their holidays online whilst on the job – higher than any other Asia Pacific market. Over half (52%) of potential travellers check flight and hotel prices every day and 28% review upwards of five different travel sites on average, to ensure they bag a good deal.

Robin Chiang, Country Head of KAYAK, Australia says, “As a leading travel search engine, we have millions of search data points that we can analyse to see when flight prices change and how this affects travellers’ search habits. However, we also want to find out more about Aussies’ overall travel-related behaviours. Not only will this help us to map our data with the behaviours, but releasing findings from this survey will also help Australian travellers learn more about themselves and how they prefer to travel.”

Booking a trip

Beyond booking trips online at work, Aussies often book their next trip before their current one has come to an end; with 28% booking while they’re still on the road. A further 28% use their downtime before bed to book their next holiday destination on a mobile device. When it comes to selecting suitable flights, a whopping 40% of Australians book a red eye or night flight, to maximise the actual leisure time during their annual leave.

Most important elements of travel

When considering what the most important elements of travel are, Aussies rate money (61%), a safe environment (41%), a travel partner (31%) and good weather (28%) as their top requirements, taking precedence over inspiring cultural attractions (24%) and good food (18%).

Social media when travelling

Despite only 14% of Australians ranking access to a mobile phone and internet as an important part of their travel experience, many incorporate social media into their journeys, posting on average 7 times during a trip.  Over half (53%) check social media daily whilst travelling.

Chiang added, “We see that people aren’t just physically travelling more, interestingly they are also thinking about travel more often and spontaneously. Travel searches and bookings can take place literally anywhere and at any moment. At, we provide a one-stop seamless travel experience all in one app, from pre-trip planning all the way to post-booking itinerary management. Travel no longer requires months of preparation – it now just takes a few clicks to make  our next  adventure a reality”.

Instead of constantly checking travel prices daily and reviewing up to 5 travel sites looking for the best deal, it is recommended that budding holidaygoers use KAYAK’s smart travel tools – Price Alert, Price Forecast and Trips – to plan smart, manage well, and travel worry-free. Travel is addictive, so is KAYAK.

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