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KAYAK launches its first TV commercial campaign in Australia

April 6, 2018 OTA News No Comments Email Email

The world’s leading travel search engine, KAYAK (KAYAK.com.au), has launched its first Australian TV commercial campaign today,  showcasing how it can help Aussie travellers travel better. The creatives are produced by KAYAK’s in-house global creative team, with three 15 second versions being initially broadcast in Melbourne.

KAYAK is more than just a travel search engine. Apart from showing how KAYAK conveniently aggregates travel information, the TV spots also focus on telling how different types of everyday travellers make use of KAYAK’s travel tools to find the best travel deals.

Robin Chiang, Country Head of Australia, KAYAK, says, “Australians are avid travellers and they are always looking for the best bang for their buck. We are here to help them make better travel decisions and we want to demonstrate how easy it is to make travel search on KAYAK.com.au. The launch of our first TV commercial campaign in Australia also demonstrates our commitment to the market, and we are excited about continuing our growth as Australians discover the convenience of KAYAK as the one-stop shop for all of their travel booking and planning needs.”

The TV commercial spots depict the following scenarios and tools:

  • Fashion designer Layla, whose designs are inspired by her travels, is always looking for her next inspiration hit; she uses KAYAK to search and compare flight options, so she can find the right flight to book and who to book it with.
  • Musician, Emma Elisabeth is always on the road, so she uses KAYAK’s Price Forecast tool to help decide whether she should “book now” or “wait”. The tool helps travellers forecast whether the price for a given destination and date is likely to go up or down over the next seven days.
  • Concept store owners Vanessa and Leoni use KAYAK’s Price Alert to track flights and hotels for their favourite destinations to discover new gems for their store. Travellers can customise alerts for any destinations of their choice and travel dates so they will never miss out on great hotel and flight deals.

The TV spots can be viewed from below links:

Spot 1 “Compare travel deals at once”: https://youtu.be/e3wfgCHsbnk

Spot 2 “Book your flight now”: https://youtu.be/ou_W2LnyXrQ

Spot 3 “Track your flight and hotel prices with KAYAK”: https://youtu.be/UGMQMChrgJQ

KAYAK’s first TV commercial campaign is launching in Melbourne on April 5, 2018, with broadcast partners channels 7, 9 and 10.

Find your flights and hotels now at KAYAK.com.au.

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