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Kenya Tourism Board hosts 150 hosted buyers

October 17, 2013 MICE No Comments Email Email

Kenya’s profile as a preferred tourist destination is expected to rise as Kenya Tourism Board hosts 150 travel trade representatives from various countries. The event is aimed at educating key representatives on Kenya’s many qualities to increase awareness of the destination for tourism.

Australian representatives joined the ‘hosted buyers’ who arrived from various destinations on Saturday 12 October, 2013, and KTB hosted attendees at dinner at the new Villa Rosa Kempinski in Nairobi. Warmly welcoming attendees at the opening dinner, Kenya Tourism Board Managing Director, Muriithi Ndegwa thanked buyers for committing to the event, citing that it was a demonstration of their confidence in Kenya as a key tourism destination.

Ndegwa further added that those present now joined the prestigious list of Kenya’s destination ambassadors, who will be spreading the message of Kenya as a magical destination.

An exciting itinerary allowed travel trade representatives to experience highlights of Nairobi, including the Giraffe Centre, the Shendrick’s elephant orphanage at Nairobi National park and the National Museum, among others.

Following Nairobi activities, various teams have now departed the capital city to experience more of Kenya’s offerings, including various national parks, conservancies, beaches and golf properties. Countries involved in the event include Scandinavia, UK, US, Italy, the Benelux, Turkey, France, Spain, Germany, Australia, Austria, Russia, Czech , Poland, Canada, Brazil,  GCC, Japan, Korea, India, China, South Africa, Nigeria, Ghana, Ethiopia and Uganda.

The hosted buyers trip will end with the eagerly awaited Magical Kenya Travel Expo (MKTE 2013), hosted by KTB from 18 – 20 October, 2013. The travel Expo will be officially opened by Kenya’s President, His Excellency Hon. Uhuru Kenyatta. This event will provide the company representatives with an opportunity to network with over 90 exhibitors across a two day business to business session.

KTB will also be hosting the Africa Chapter of the World Travel Awards on Wednesday 16 October, 2013, at the Safari park Hotel, after the board was declared the Best Tourism Board (Africa) 2012.

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