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Kenya Tourism Board launches integrated digital campaign encouraging consumers to Discover Magical Kenya

April 16, 2014 Tourist Boards No Comments Email Email

Kenya Tourism Board Australia today unveiled an integrated digital consumer campaign encouraging Australians to Discover Magical Kenya for their chance to win an 11-day dream trip to Kenya valued at $10,940.

The online campaign has been launched in partnership with Bench International and Kenya Airways to promote travel to Kenya among Australians.

image002 (1)The digital campaign is being hosted on an informative microsite discovermagicalkenya.com.au which showcases Kenyan holiday highlights, including cultural holidays and key safari experiences. The platform also highlights Bench International’s current deals to Kenya, further encouraging bookings and travel to the country.

Kenya Tourism Board Australia Representative Anne Morris explained that the campaign aims to increase awareness in Australia of the many qualities that Kenya offers holidays makers.

“The Discover Magical Kenya microsite includes a wealth of information on Kenya, with a focus on natural attractions and culture,” said Anne.

image010“Kenya is one of the premier destinations for luxury in Africa and by creating a hub of easily accessible information with special offers, we hope to emphasise to Australian travellers the appeal of Kenya as a holiday destination and the diversity that the country offers,” continued Anne.

The microsite, which will be live for four weeks, invites Kenya enthusiasts to spot the hidden ‘big five’ – lion, leopard, rhino, elephant and Cape buffalo within the website for their chance to win an incredible adventure in Kenya.

Entrants are encouraged to share the competition across social media channels including Facebook and Twitter, and via email, with the promotion also driven through digital advertising.

Located on Africa’s east coast the captivating country of Kenya, offers travellers a vast array of unique activities and stunning sights. With fascinating cultures and wildlife, expansive deserts, and beautiful tropical beaches, and spectacular landscapes, tall mountains and lush rainforest, Kenya is rich in unforgettable experiences.

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