The Cook Islands Tourism Corporation today announced the resignation of Kerryn Cook as General Manager for Australia as of 25th July 2016.
Since starting in 2011, Kerryn played a crucial role building the presence of the Cook Islands in the Australian market with the destination achieving an 11% growth in Australian visitor arrivals over this period.
With her infectious passion and ‘Kia Orana ’ spirit, Kerryn executed successful roadshow campaigns such as the nationalIt takes a Village trade events. Furthermore, she developed and implemented training tools to assist Cook Islands trade partners, and worked on the concept of the first ever Cook Islands mega famil from the Australian market in partnership with valued airline partner Air New Zealand.
As well as spearheading travel trade partnerships, Kerryn led a successful media strategy securing extensive coverage on Network Ten’s The Living Room and Channel 9’s Getaway. Her tenure was marked by some successful editorial integrations too in a range of national newspaper and magazine titles.
Successful brand campaigns included partners such as Weight Watchers and Billabong. She was responsible for innovative trade incentives such as the campaign where partners went into the draw to win a Cook Islands inspired scooter.
The launch of the new Cook Islands’ website also opened up opportunities to develop strong social media platforms for campaigns with Aquabumps and the Helloworld InstaRelay. Kerryn was also responsible for announcing Australia’s first Cook Islands’ ambassador, Network Ten’s weather man Tim Bailey.
“I have been honoured to represent the Cook Islands in the Australian market over the past 5 years,” says Cook. “It has been a privilege to work with the team in Rarotonga and the team in Australia. I’m extremely proud of what we have achieved for the Cook Islands and know this is only the start for this little paradise.”
Kerryn will be resigning as President of the Treasures of the South Pacific Association, a position she was appointed to in 2015. The not for profit organisation supports the travel industry by providing an information service on their member countries.
“I want to express my deep thanks to our trade partners for all their support and commitment to the Australian Market,” says Kerryn. “As a team we all contributed to Australia’s success and for that I’m so appreciative.”
In the interim, all business enquiries regarding the Cook Islands Tourism Corporation activities in Australia can be directed to Justine White (Marketing and Communications Manager, Cook Islands Tourism Corporation, Australia –[email protected] +61 7 5504 5488)