Air New Zealand’s inflight magazine Kia Ora has taken out the trophy for Best Owned Media at the 2018 Webstar Magazine Media Awards, for a second consecutive year.
Kia Ora, which underwent a significant refresh last year continues to grow in popularity, with record monthly readership numbers of 388,000 – up more than eight percent on last year.
Air New Zealand General Manager Global Brand and Content Marketing Jodi Williams says Kia Ora brings together the very best of New Zealand – making it an inspirational and aspirational read for Kiwis and visitors alike.
“In working with Bauer Media to reshape Kia Ora we wanted to continue to showcase stunning travel destinations while also really highlighting the many great things our country has to offer – people, places, food and drinks, innovation, design and the arts. It’s fantastic to see this is resonating so well with our readers.”
Brendon Hill, Managing Director of Bauer Media, which publishes Kia Ora on behalf of Air New Zealand says the magazine is a fantastic example of effective content marketing that meets both Air New Zealand’s objectives and the reader’s desire for information and inspiration.
“Kia Ora is a premium publication that knows what its audience wants and these latest readership numbers are testament to that and the hard work the team put into crafting a great magazine. Kia Ora is proof that people will always engage with quality content.”
Bauer Media has published Kia Ora for the past 14 years.
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