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Kidzania Singapore Joins Hands with Kids to Build a Better World

April 20, 2016 Destination ASEAN No Comments Email Email

KidZania Singapore, the latest city to join the world’s fastest growing family edutainment phenomenon, welcomes families and children from 12 April 2016 at Sentosa’s Palawan Beach.

Singapore’s latest attraction targeting families and children, the 7,600 square metre park will set a new benchmark for learning through role-play in Singapore. KidZania Singapore is a realistic indoor city developed in consultation with child education experts and supported by real-world brands, to complement school learning experiences.

At the official opening day ceremony, KidZania Singapore signed a Memorandum of Understanding (MOU) with the Singapore Workforce Development Agency (WDA) and the Employment and Employability Institute Pte Ltd (e2i). The collaboration signifies KidZania Singapore’s commitment to enhance productivity and staff training in the park.

KidZania Singapore also welcomed four new industry partners – C’est Moi, GardenasiaKids, the Singapore Civil Defence Force and the Singapore Police Force. This brings the number of industry partners to date to 37.

Said Xavier Lopez Ancona, KidZania’s Founder and President, “We are pleased to bring KidZania to Singapore, as our 23rd KidZania City to open globally.  Singapore’s location as a regional hub for families is well-aligned with our mission to bring KidZania to as many children as possible. We look forward to welcoming local and overseas families to step into KidZania, for the world’s best learning experience through role-play”.

Tunku Dato’ Ahmad Burhanuddin, Group Managing Director and Chief Executive Officer of Themed Attractions Resorts & Hotels Sdn. Bhd. said, “KidZania Singapore offers an unprecedented opportunity, not only for us to broaden our children’s learning path as we prepare them for the real world but also to establish our long term view in supporting our ambition to drive new growth in the tourism economy as well as creating jobs in Singapore.”

Setting a New Milestone in Singapore: Helping Kids Learn through Role-play

Designed to be best suited for children aged 4 and above, KidZania Singapore works closely with real-world brands to create a city that is as realistic as possible. Children will be able to choose between occupations and activities through role-play, and learn about key values and life skills in the process.

With the new Industry Partners, kids can pamper themselves with a makeover using C’est Moi’s specially formulated products for children, engage in green workshops to gain a greater appreciation of nature and environmental awareness with GardenasiaKidscan, save the day as a fireman with the Singapore Civil Defence Force and protect the streets as a policeman with the Singapore Police Force.

Kids will have a wide variety of options to try out their dream occupations, as well as have a better understanding of the skills and importance of each occupation. Parents will also be able to participate in selected role-play activities, as well as take an active role in understanding their children’s inclinations and learning process.

A smooth and efficient KidZanian city that blends with Singapore’s productivity focus

As part of the Memorandum of Understanding, KidZania Singapore has put in place various initiatives to empower its staff and increase productivity within the kid-sized city. They include self-help mobile kiosks, the use of RFID bracelets, a HR scheduler, notes counting machines for cash and kidZos currency, and solutions for inventory management and on-going maintenance. WDA and e2i will support KidZania Singapore’s training needs.

KidZania Singapore is committed to incorporating Singapore Workforce Skills Qualifications (WSQ) training within its organisation through in-house and external training. Possible areas of training identified include Service Excellence and Experience Creation, through which staff would gain skills and knowledge to create authentic and memorable experiences for the attraction’s guests. WDA and e2i will continue to support KidZania Singapore in its on-going productivity and skills upgrading efforts.

“The real challenge for any theme park is to maintain the energy behind its guest experience, which hinges upon its greatest asset – our staff. Training and empowerment of our collaborators, across all levels, are key to motivate them to passionately deliver guest experience of the highest quality,” said Mr Leong Yue Weng, KidZania Singapore’s General Manager.

Ms Julia Ng, Senior Director of WDA’s Enterprise Development Group, said, “WDA is pleased to partner KidZania in its journey of building a strong team of skilled professionals in Service Excellence and Experience Creation through WSQ training programmes. This collaboration also aims to support lean training and accompanying productivity improvement implementation to ensure seamless and responsive service delivery.”

Mr Gilbert Tan, Chief Executive Officer of e2i, said, “e2i has been working closely with KidZania since 2015 to recruit, train the new team, and improve productivity, in preparation for the opening. Through e2i’s dedicated job fairs and place-and-train programmes, we were able to support KidZania to scale up and develop their staff. With the implementation of technology to enhance productivity through e2i’s Inclusive Growth Programme, KidZania is able to reduce labour intensity and improve the operation efficiency of the theme park. We hope to partner more progressive companies like KidZania to enable them to catalyst their business growth and develop workers’ skills.”

Safety considerations in KidZania Singapore

With safety being a top priority, families and children who step into KidZania Singapore will be issued wrist tags to ensure that children will leave the premises only with an authorised adult. Safety features such as specially designed doors are incorporated into the park’s design to ensure a safe and child-friendly experience.

Tickets can be purchased on-site at KidZania Singapore, families are encouraged to check and book online to secure their tickets and check the park’s availability.

KidZania Singapore operates 7 days a week, with tickets ranging from S$25 to S$58. Online ticket purchases are entitled to 5% discount off walk-in rates. All adults must be accompanied by a child aged 17 and below to check into KidZania Singapore. Children below eight years old must be accompanied by an adult whilst in the city.

KidZania Singapore Opening Hours:

Sundays to Thursdays: 10am to 5pm

Fridays, Saturdays, School holidays, eve of and Public Holidays: 10am to 8pm

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