Kingston Estate Wines is promoting three of its ‘Living Brands’ to a global audience at this year’s ProWein trade fare in Germany (13-15 March.)
Kingston Estate Wines is a 30-year old family-owned winery located in Kingston-On-Murray, near the banks of the picturesque River Murray, around 220kms from Adelaide in the state of South Australia. It is well-known in the global wine market as the key large scale grower, producer and exporter of private label wines for in market bottling.
The Living Brands release comprises three brands; The Candidate, McBain’s Crossing and the intriguingly-titled Guild of Fermentation Fanatics, representing several varietals including Cabernet Sauvignon, Sauvignon Blanc, Shiraz and Cabernet Merlot.
Bill Moularadellis, owner of Kingston Estate Wines said the Living Brands range represents the next generation of private labels.
“This is the consumer-led evolution of private label,” commented Mr Moularadellis.
“We have added value to the packaging and provided an authenticity and a story in each of these wines which in turn increases the price point opportunity of a customer’s private label range.”
Kingston’s Living Brands offering is a proven success in many markets around the world, offering customers higher than market margins as well as volume growth.
“We are constantly looking for ways to help our customers cut through and we believe the time is right to go global with this new offering,” said Mr. Moularadellis.
“As private label specialists we are able to help grow our customer’s Australian category and our Living Brands have been instrumental in lifting shelf price, volumes and margin returns,” added Mr Moularadellis.