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Kiso Ontake Tourism Office signs Partnership with Tourism Garden

February 2, 2018 Destination North Asia No Comments Email Email

Marketing specialists Tourism Garden are excited to announce the signing of a representation partnership agreement with Kiso Ontake Tourism Office.

The appointment will see Tourism Garden manage a range of marketing and sales activities in Australia for Kiso Ontake Tourism Office, seeking to raise awareness and increase demand for travel to Japan’s Kiso Ontake area amongst Australians. Primarily targeted at repeat travellers and high-end clients, Tourism Garden will drive awareness of Kiso with trade and media through targeted marketing, sales and PR activities including famils, sales missions and strategic partnerships.

Kiso is a mountainous region in the south-eastern part of the Nagano prefecture that runs alongside the mountains of the Central Alps.

Takashi Yamada, Director of Sales & Marketing at Kiso Ontake Tourism Office, said that there is huge growth potential for Australia as Japan continues to attract record numbers of travellers from this market.

“We are thrilled to be working with Tourism Garden whose expertise will be invaluable in helping us successfully promote Kiso to the Australian traveller” he commented.

Alison Roberts-Brown, Director of Tourism Garden looks forward to introducing Australian travellers to a lesser known side of Japan.

“On top of being a destination of immense natural beauty, the Kiso experience is a deep one, stunning travellers with rich culture and history dating back centuries, allowing them to connect with the heart and traditions of Japan” she said.

“From walking the Nakasendo Trail to making soba noodles with the locals, learning about the importance of cypress from local artisans or staying in traditional ryokan, there is so much to see and do in Kiso for the discerning traveller seeking the authentic and experiential, taking them to the heart and soul of the Japan of yesteryear– it’s also so easy to combine with other Japanese destinations” she adds.

One of the region’s most famous drawcards is a section of the Nakasendo Trail, one of the five prominent trade routes of the Edo period (1603-1868) connecting Edo (pre-modern Tokyo) and Kyoto. The most prominent part of the Nakasendo lies between Magome and Tsumago, two “post towns” (rest stations) that have made efforts to maintain their historic feel, preserving the atmosphere and charm of the era in which they were built.

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