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KL Wins Bid To Host Worldchefs Congress In 2018

August 5, 2014 Conferences No Comments Email Email

Kuala Lumpur’s reputation as a culinary haven has been reaffirmed with its winning bid to host the Worldchefs Congress in 2018. In the 86-year history, this prestigious Worldchefs Congress will be held in Southeast Asia for the second time.

According to Malaysia Convention & Exhibition Bureau (MyCEB), the event aims to generate an estimated RM11 million in economic impact with an approximate attendance of 1,000 delegates from around the world.

Organised by the World Association of Chefs’ Societies, or Worldchefs in short, the prestigious Worldchefs Congress gathers culinary heavyweights from around the world to discuss developments in the culinary field. Trade shows were also held to showcase the latest offerings in the food and beverage scene.

Zulkefli Haji Sharif, CEO of MyCEB said, “In line with our goals to attract international business events, we are honoured that the World Association of Chefs’ Societies has selected Kuala Lumpur as the venue for its Worldchefs Congress in 2018. This is also a testament to Malaysia’s vibrant and diverse culinary scene. We look forward to hosting the crème de la crème of the culinary world in 2018.”

Malaysia won the bid to host the event at the 2014 Worldchefs Congress held recently in Stavanger, Norway. According to Worldchefs, Malaysia’s bid was successful not only because it met the requirements, but also because it was able to whet delegates’ appetites.

Rick Stephen, Worldchefs Continental Director, Asia said, “We were impressed by the presentation and the culinary diversity available in Malaysia. Our delegates were able to get a small taste of the country at this year’s Congress, and we found ourselves wanting more. As such, Malaysia was a natural choice for the 2018 Worldchefs Congress.”

Malaysia’s booth at the 2014 Worldchefs Congress showcased Kuala Lumpur and selected local delicacies, namely satay, roti jala and chikuteh.

Chern Chee Hoong, President of the Chefs Association of Malaysia, said “Our members are ecstatic that Worldchefs has selected Malaysia for its 2018 Congress.

We look forward to showcasing the best of Malaysia’s culinary offerings when the delegates visit in 2018.”

In Malaysia, the national member organisation of Worldchefs is the Chefs Association of Malaysia, of which Her Royal Highness (HRH) Crown Princess Tunku Azizah Maimunah Iskandariah Sultan Iskandar from Pahang is the patron. Malaysia’s winning bid received a royal boost as HRH Crown Princess Tunku Azizah Maimunah, in a recorded address, extended the country’s hospitality and promised Worldchefs delegates that they would not regret selecting Malaysia.

Malaysia was the only country in Asia to submit a bid, having outbid Hong Kong to become the continent’s representative in an earlier round. Besides Norway, countries that have most recently played host to the Congress include South Korea, Chile, United Arab Emirates, New Zealand and Ireland. The 2016 Congress will be held in Athens, Greece.

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