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KLM Launches 3D Strategy Game ‘Aviation Empire’

July 1, 2013 Apps No Comments Email Email

KLMToday KLM launches Aviation Empire, a 3D freemium strategy game for iOS and Android. KLM is the first airline to let players experience what it is like to manage an airline via a game.

Aviation Empire is not a promotional game, but a true strategy game: players invest in a fleet, build a network with international destinations and develop their own airports.800_paulridderhofklm27jun13110

The game combines the digital world with the real world. Using real-life GPS check-in, players can unlock close to 70 airports in Aviation Empire.

In-app purchases make it possible for players to expand and personalise their fleets. They can also play across tablet and smartphone (if on the same platform).

Aside earning game credits, players are also rewarded with badges. By logging in with a social media account, they can share their achievements with their friends. Leader boards display players’ positions in the world and in relation to their friends.

Aviation Empire - KLM GameKLM, Monpellier Venture and Little Chicken Game Company developed the game in close cooperation. Furthermore, some 180 beta testers put the game through its paces to help optimise the gameplay, its images and look & feel. The co-creation is structured around a Facebook Aviation Empire page ( which connects players to KLM, the game developers and to each other.

The development of this game is a logical step in KLM’s digital evolution. KLM has already proven its pioneering credentials by being one of the first airlines to offer a 24 hour social media service and by being the first to launch the innovative Meet & Seat service. Aviation Empire fits these innovations perfectly, combining KLM’s time-honoured trail-blazing with the new, digital realm.

From 16:00 hours CEST today, it was possible to view the press event via: Through this link, more information about the development of the game and how it works will be available (and will remain also after 27 June 27.)

For Aviation Empire – The story, click here for the video.

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