Beginning Sunday, March 27, 2016, KLM Royal Dutch Airlines will be giving luxury comfort bags by Dutch designer Jan Taminiau as an exclusive present to its passengers on intercontinental flights in World Business Class.
Taminiau will design six unique comfort bags in 12 different colors for KLM every year for the next few years. These new bags for men and women contain items that are essential on a long flight. They are designed to last so that they can be used after the flight.
The first comfort bag is a clutch bag inspired by a dress in Taminiau’s haute couture collection. The second comfort bag is a wallet. Jan Taminiau is following designers Viktor & Rolf, who launched their design for a KLM comfort bag in 2011.
“KLM has worked for many years with established names from the Dutch design world so that we can continue to surprise our passengers. Taminiau’s designs are elegant and extraordinary with a distinctly international allure. KLM is proud to work with a designer of his caliber. The new comfort bags are not only attractive, they are also extremely practical. I know that passengers are going to enjoy the different designs,” said Miriam Kartman, KLM Executive Vice President for Inflight Services.
Taminiau said, “These new comfort bags, in the shape of a clutch bag and a wallet, are not only designed to be used during the flight, but especially afterwards. I have designed the bags so that they can be given as gifts. Every present we receive carries a memory of the person who gave it to us. These bags are a gift from KLM to its passengers, who may keep them or pass them on as a gift to a loved one or a friend: A gift that keeps on giving.”
The new comfort bags are part of KLM’s product vision “International Dutch.” Other components of this vision are the meals served in World Business Class, which have been designed by Dutch Michelin-starred chef Jacob Jan Boerma; the dinner service ware designed by Marcel Wanders; the uniforms by Mart Visser; and Hella Jongerius’s contribution to the design of the cabin interiors.
In addition to a comfort bag, World Business Class passengers also receive a Delft Blue KLM House.