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KLM launches podcast about unique travel experiences

March 21, 2018 Aviation No Comments Email Email

Today, KLM is launching “The Journey,” an English-language podcast in which passengers talk about a journey that has changed their lives. KLM is the first airline that uses a podcast to display the power of travelling. Every episode will focus on a single journey. The podcast takes listeners to different parts of the world, from the snowfields of Alaska to the busy streets of New Delhi.

This podcast adds a unique aspect to our existing communication channels. The podcast is a great medium for our brand, since it keeps listeners interested in the story for 30 to 40 minutes.

Natasha van Roode, Head of KLM Marketing Communication

How does it work?
Listeners can call up the podcasts at no cost through podcast.klm.com. You will also find background information about the different episodes here. What’s more, “The Journey” is available through all the major podcast platforms including Apple Podcasts, Spotify, and Google Play. KLM passengers can also listen to the podcasts on Inflight Entertainment on board long-distance flights.

Last Episode
KLM is still looking for special travel story for the last episode of “The Journey.” Through podcast.klm.com, we are asking listeners to share their personal travel stories.

Innovation
KLM is constantly developing innovative forms of communication. Podcasts are growing in popularity around the world, and KLM sees them as an exceptional way of establishing contact with passengers.

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