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KLM Royal Dutch Airlines will become the world’s first airline to offer an inspirational service via the Amazon Alexa smart speaker.

In conversation with the KLM bot, users will be advised on suitable destinations, using a combination of images and spoken text. Users will also immediately be informed of the ticket price.

Starting June 26, all Alexa users will be able to go in search of the KLM destination best suited to their wishes. KLM’s Travel Guide offers inspiration as well as personal advice in terms of flight duration, budget, travel dates and specifications, such as a “city trip” or “beach holiday”. Based on this information, KLM suggests the destination that best fulfils the passenger’s wishes, along with the ticket price and a short description. This KLM service will be available on all speakers running the Alexa operating system, with or without a screen.

The Dutch pioneering spirit that is so characteristic of KLM is reflected in our use of innovative technology, such as voice-activated systems. The technology itself is not of prime importance, but rather the extent to which it makes life easier for our passengers before, during and after their flight. By experimenting with the possibilities, KLM aims to remain an innovative leader offering the very best passenger experience. 

KLM previously launched a travel guide on Google Home, which helps people find a suitable holiday destination. The guide includes a departure planner that lets users know when it is time to head to the airport. Customers can use Google Home to find and book flights, but also to get customized advice on what they should pack, based on their KLM destination, the duration of their trip and local weather forecasts.