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KLM Royal Dutch Airlines Launches Campaign to Inspire Travel to Africa

October 29, 2015 Aviation No Comments Email Email

KLMStarting today, KLM Royal Dutch Airlines launches “Pack Your Bags,” an interactive, video-based microsite. Inspired by “bucket list” destinations in eastern and southern Africa, the site will promote KLM’s various gateways while inviting consumers to win a six-day luxury safari in the Serengeti courtesy of KLM and Asilia Africa – East Africa’s leading safari camp operator – valued at $18,000. 

“Unlike some airlines that are just beginning to discover the continent, Air France-KLM has been taking travelers to Africa for decades,” said Marnix Fruitema, Senior Vice President North America Air France-KLM. “As a result, we have a deep understanding of what the different destinations and people in Africa have to offer visitors, and we are excited to share this knowledge in a fun and educational way with Pack Your Bags.”

Open through November 17, the “Pack Your Bags” microsite requires users to “pack” a KLM suitcase with two non-traditional travel items. Among these items are a hiking map, a toy shark, a mini beach towel, a Polaroid camera, and safari figurines. Then, based on their selection, users receive an itinerary output with the destinations that best match their preferences. For instance, someone who packs a hiking map will be advised to visit Mount Kilimanjaro in Tanzania, while someone who packs a toy shark will be pointed toward Cape Town, South Africa. Participants will then be prompted to enter to win a six-day luxury safari in the Serengeti.

To find out more and to participate in Pack Your Bags, visit www.klmpackyourbags.com.

Air France-KLM Africa Network

Together Air France-KLM operates flights to 47 destinations across Africa. The Group also signed agreements with various African airlines including TAAG Angola Airlines, Air Côte d’Ivoire, kukula.com and Comair. KLM has an extensive partnership with Kenya Airlines, offering travelers more than 20 additional destinations on the continent.

This winter, both Air France and KLM are offering additional frequencies to Luanda, Angola, increasing the joint offer to six weekly flights from the Paris and Amsterdam hubs. In addition, Air France capacity will increase to Abidjan, Côte d’Ivoire with a fourth frequency operated by Airbus A380 for the Christmas peak season (mid-December to mid-January), as well as to Madagascar where Air France will operate the route by Boeing 777-200 in November and December 2015.

Given the market dynamics in East Africa, KLM is optimizing its network: the number of circular flights serving Kilimanjaro, Tanzania; Dar es Salaam, Tanzania; Kigali, Rwanda and Entebbe, Uganda is increasing, enabling KLM to maintain strong service while reducing exposure in the region with fewer direct flights. An extensive partnership with Kenya Airways beyond Nairobi complements KLM services to cover East Africa.

Air France-KLM has developed innovative tailor-made services designed to make travel to Africa more comfortable. A more generous baggage allowance on flights from the U.S. to East, West and South Africa and examples of African gastronomic produce available on board are just some of the many special features that make the difference.

World Business Class to Africa

KLM’s new World Business Class is available on intercontinental flights to Nairobi, Kenya and Cape Town, South Africa. In 2013, top Dutch industrial designer Hella Jongerius reconceived the interior of KLM’s World Business Class cabin to create an inviting space where passengers are made to feel at home with full-flat seats, in-seat power, privacy canopies, comfort kits and personal entertainment systems with 17 inch screens.

The new seats offer a 20 percent general increase in space, and provide passengers with their own individual area – conducive for work, play or relaxation. The carpet in the cabin is made from recycled flight attendant uniforms, used to create the blue design work. Additionally, Scottish sheep wool is incorporated into the design of the cabin carpet, which until recently was going to be waste material. KLM is the first airline in aviation history to use cradle to cradle carpet.

Africa, a Long-Term Commitment

At the heart of Air France-KLM’s concerns, the Group has many social and societal commitments in Africa. Around 1,000 local staff make up the Air France and KLM teams on the African continent. They receive continuous training in international industry standards, working on a daily basis to provide customers with the best of Air France and KLM Royal Dutch Airlines. Air France and KLM implement a responsible employment policy, offering ongoing vocational training with tutoring and training at the Group’s training centers in Paris and Amsterdam, campaigns on work accident and risk prevention and programs for preventing health risks specific to their environment.

Recently, Air France and KLM introduced malaria awareness campaigns along with campaigns for preventing risks related to the Ebola virus. Moreover, the Group has implemented a specific HIV information program for staff, for purposes of preventing and fighting discrimination.

Additionally, KLM founded the AirCares program in 1999 based on the view that as a socially responsible company, the airline bears a responsibility to underprivileged children living in the countries to which it flies – countries in which the living conditions leave something to be desired. Since that time, the program has been supporting charitable organizations and sustainable projects which it has chosen every quarter based on local need. The program now entails a cooperation with selected NGO partners for a set period and include partners like – Doctor2Doctor, Close the Cap, UNICEF and Wings of Support. The Main focus of the partnership is to share knowledge and support. KLM offers these NGOs support in the form of promotional and logistical assistance, and the use of KLM’s communications network to raise the profile of the project or organization.

SkyTeam’s “Go Africa” Pass

The SkyTeam alliance offers a Go Africa pass enabling customers to save money while enjoying greater flexibility on flights operated by one of the 20 SkyTeam member airlines, as part of an intercontinental round trip to Africa or a Go Round the World Ticket.

Customers who have purchased a Go Africa pass can use between 3 and 16 flight coupons. Fares are calculated on the basis of the number of miles flown without stop-overs, offering reductions of up to 75% on classic fares depending on the itinerary. Passengers benefit from fully flexible travel dates. They can begin and end their trip in the country of their choice, no minimum duration of stay is required and the maximum duration corresponds to the intercontinental ticket’s expiry date.

Flying Blue Club Africa

Flying Blue Club Africa is a community site for FlyingBlue members working with or on the African continent and who wish to exchange information with their peers or obtain advice and contacts related to their business in Africa.

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