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KLM takes next strategic social media step with flight info on Twitter and WeChat

June 13, 2017 Social Media No Comments Email Email

As of today, KLM Royal Dutch Airlines offers her customers around the world booking confirmation, check-in notification, boarding pass and flight status updates in 10 languages on Twitter and WeChat. This makes information easy to find in a single place, so it is available at the airport, en route or at home. Customers can also contact KLM’s social media service agents 24/7 directly via Twitter and WeChat.

The new service will be available to all KLM customers who book tickets or check in via KLM.com and opt-in to receive information via Twitter or WeChat. The roll out starts today and the service will be more widely available in the coming weeks. In 2016, KLM was the first airline worldwide to offer flight documents and information via Messenger. Now, it is first again on Twitter and first airline outside China offering flight info on WeChat.

KLM on Twitter and WeChat

KLM has over 2.2 million fans on Twitter and receives more than 25,000 mentions on a weekly basis. In September 2014, KLM started her WeChat account, offering passengers 24/7 service, brand content and commercial offers. WeChat is the no. 1 social media platform in Mainland China with 938 million monthly active users. KLM has over 120,000 fans and receives over 6000 questions a week, which shows that Chinese customers appreciate this platform to communicate with KLM.

KLM on Messenger

Last year, KLM introduced the KLM flight info service via Messenger, which proved to be a success. More than 1.4 million customers received their KLM flight documents and updates via Messenger, 10% of all online KLM bookings are confirmed via this channel and 15% of all online KLM boarding passes are sent via Messenger.

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