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KOJO wins BMW Australia’s Brand Experiential Account

August 9, 2017 Business News No Comments Email Email

BMW has appointed creative services business KOJO as their event services and experiential production partner. The partnership reinforces the strength of the BMW brand with KOJO’s ability to deliver an integrated approach with a fully immersive brand experience at their events.

The appointment comes following a closed, four-way pitch.

According to Stuart Jaffray, General Manager of Marketing at BMW, it was a highly competitive process with all four proposals being impressive. “KOJO demonstrated an innovative and clear vision which we believe will help us to achieve our objectives,” Jaffray commented.

The scope of work includes activation of BMW’s own property, BMW Driving Experience, as well as BMW’s sporting and cultural sponsorships, which include the BMW Caulfield Cup, BMW Derby, Motorsport and the Queensland Ballet.

KOJO’s unique approach offers an integrated service like no other in the market, and is uniquely positioned to deliver BMW’s story throughout Australia. KOJO specialises in creating closer connections by crafting memorable experiences that produce compelling outcomes for their clients.

Daniel Tippett, National Events Director of KOJO said, “The appointment reflects the quality of KOJO’s team, our integrated approach and commitment to excellence. KOJO’s breadth of service allows us to offer BMW an improved creative execution supported by strong brand services.

“In a world that is saturated with communication channels and numerous touch points, you can no longer just create an event and expect everyone to be amazed.

“Our goal is to create bespoke experiences that resonate with each consumer and create lasting memories. With over 25 years’ experience, we understand the science behind it,” said Tippett.

“In a world that is saturated with communication channels and numerous touch points, you can no longer just create an event and expect everyone to be amazed.

“Our goal is to create bespoke experiences that resonate with each consumer and create lasting memories. With over 25 years’ experience, we understand the science behind it,” said Tippett.

KOJO’s Executive Director of Brand & Sport, Stephen Lord added, “We are thrilled to be chosen as BMW’s partner and we are excited about creating cutting-edge experiences that continue to strengthen and shape the brand.”

With the launch of the all new BMW 5 Series in March this year, BMW is entering an exciting period, bringing a number of innovative new vehicles to market.

“The 5 Series is just the start of a product onslaught that ranges from new and updated products from the iconic BMW M high performance brand, to best sellers like the all-new BMW X3 which will arrive in December.

“These vehicles are going to generate massive interest, and we look forward to working with KOJO to maximise the activations at all our experiential assets,” Jaffray said.

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