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Korea captivates over a Million Incentive Travelers in First Quarter of 2016

April 11, 2016 MICE No Comments Email Email

Korea proved to be the ideal getaway for three large corporate incentive groups from China and Thailand earlier this year, taking them to some of the nation’s most popular regions, including Gangwon, home of the upcoming Pyeongchang 2018 Olympics.

A total of 1,067,634 participants experienced Korean-style shopping, dining, and entertainment during the reward trips, each of which were arranged with the support of the Korea MICE Bureau (KMB) to ensure maximum enjoyment.

First to arrive were 2,697 employees of China McDonald’s, who, from January 17-19, were given a packed itinerary that ensured every minute was filled with new experiences.


This included shopping excursions to the ever-popular Paju Premium Outlets and major duty free stores, skiing lessons at a local resort, and a moving discovery of Korea’s heavily-guarded Demilitarized Zone – all in Gyeonggi Province.

There was also plenty to see in Seoul, such as a trip to the iconic N Seoul Tower in the city center, famed for its stunning panoramic views. Meanwhile, Changdeokgung – often considered the most beautiful of Seoul’s five royal palaces and the Bukchon Hanok (traditional Korean house) village took the travelers back to ancient times, while the present day was in evidence at the vibrant Hongdae university district. Souvenirs and tourist maps, along with partial subsidy for a special banquet and gala dinner were provided by the KMB.

Hands-on experience was the main goal of Thai investment holding company Zhulian’s visit, which took place from February 16-20. Team building was fostered through attempts at strawberry-picking and skiing for the 937 participants as they explored Seoul, Gyeonggi and Gangwon Province. They also had the opportunity to cleanse both body and soul by visiting the serene Waujeongsa Temple – home to the world’s largest Buddha statue – andHwaam Cave, a natural repository of healing spring water.

In Seoul, the city’s ancient and modern seats of power were on display through a visit to Gyeongbokgung Palaceand the Blue House. KMB support for the jam-packed schedule included an airport welcoming event, subsidies for a gala dinner at Gangwon Province’s High 1 ski resort, a separate banquet, and souvenirs.

More recently, March proved to be “Korea month” for Thailand-based Kasikorn Bank, with the company sending no fewer than seven groups of employees (totaling 1,064) to Korea between March 3 and 28th. While they too explored Seoul, Gyeonggi, and Gangwon provinces, Kasikorn were especially keen to see live Korean-style entertainment, which Fanta-Stick, an energetic home-grown musical performance troupe, was happy to oblige.

Elsewhere, they went duty-free and cosmetic shopping in Seoul’s commercially-vibrant Myeong-dong district, dined in style at Vivaldi Park ski resort (home to Asia’s first 8-person chairlift), and took on the rides and thrills of Everland– Korea’s first-ever theme park. Admission to Everland was complimentary courtesy of the KMB, as was a special airport welcome event.

The Korea MICE Bureau would like to thank China McDonald’s, Zhulian Thailand, and Kasikorn Bank for making Korea their reward destination and looks forward to welcoming everyone back in the future!

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