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Korea Mice Bureau 2015 Marketing Campaign Secures Major Upcoming Mice Events

December 16, 2015 MICE No Comments Print Print Email Email

EIBTM 2014Korea has recently secured hosting duties for 7 major international congresses, set to bring 22,800 participants to the country between 2017 and 2021, as well as 9 corporate incentive tours for 2016, welcoming a further 40,000 visitors. The nation’s busy upcoming events schedule is attributed to a series of active marketing efforts conducted by the Korea Tourism Organization (KTO)’s Korea MICE Bureau division across 2015.

KTO promotional programs both internationally and domestically in the past twelve months have vigorously sought to galvanize the global tourism market with regard to Korea’s many attractions as a business and leisure tourism destination.

The recent bid wins – secured with KTO assistance – include:


Year, Location, No. of Participants

The 102nd World Esperanto Congress 2017, Seoul, 1,300 participants
22nd Annual Meeting of the Organization for Human Brain Mapping 2018, Seoul, 2,000 participants
2018 FISM World Championships of Magic 2018, Busan, 2,300 participants
2019 International Bar Association Annual Conference 2019, Seoul, 5,000 participants
10th IBRO World Congress 2019, Daegu, 3,000 participants
24th International Congress of Clinical Chemistry and Laboratory Medicine 2020, Seoul, 6,700 participants
2021 International Urogynecological Association (IUGA) Annual Meeting 2021, Busan, 2,500 participants
Gwangju Traditional Culture Center

The 9 confirmed incentive events also achieved though KTO assistance, set to take place between January and October of 2016, will bring visiting corporate groups from China Headline News, Herbalife, Kang Ting Cosmetics, McDonalds, and Prudential, among others.


Press Release 01

The Korea MICE Bureau has maintained a strong and multifaceted marketing drive in recent months, partially in response to the MERS outbreak earlier in 2015, along with ongoing destination marketing programs designed to promote Korea’s attractiveness overseas, especially the Asia-Pacific, its strongest feeder market. A total of 7 promotional incentive roadshows were conducted in the region across the year in India, Malaysia, the Philippines, Singapore, Taiwan, and Vietnam, with the assistance of participating local convention bureaus and tourism-related businesses.

Press Release 02

In addition, the organization hosted two “Korea MICE Festivals” in Singapore in May, resulting in next year’s Herbalife and Prudential incentive trips in particular, which will bring 10,000 international visitors to the country alone.


EIBTM 2014, Barcelona, Spain –

Western MICE markets were also targeted through active KTO participation in this year’s AIME, IMEX Frankfurt, IMEX America, and IBTM world expos, again with support from regional Korean convention bureaus and tourism-sector businesses. Closer to home, the KTO made notable returns to the IT&CM, CIBTM, IT&CMA, and ITB Asia MICE and travel shows, while connecting with international buyers at the Korea MICE Expo, the nation’s top business events exhibition.

K-SMILE 04 small

“Throughout the past year, we’ve made it our mission to extend Korea’s message of welcome to the entire world, and we’re pleased to report that many have accepted that invitation” said Min Hong Min, KTO Executive Vice President for International Tourism. “We will of course continue in our efforts to send that message across the globe: that Korea is both a highly-capable MICE destination for all kinds of events, as well as a fun and dynamic place where there is something for everyone” he added.

Min Hong Min quote

Press Release 04

More information about upcoming international events to be held in Korea is available at the official Korea MICE Bureau website, www.koreaconvention.org.

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