Korean Air’s Chairman Yang Ho Cho and the Musée d’Orsay’s President Guy Cogeval, along with VIP guests from the cultural, economic and sports worlds, gathered at the famous Musée d’Orsay in Paris, to celebrate the launch of the museum’s first-ever Korean-language audio guide, sponsored by Korean Air.
In addition to the Korean language audio guide a new set of printed materials, including guide maps and catalogs will be available in the Korean language, thanks to the Korean Air sponsorship. The audio guide is now available in ten languages – previously the museum offered guides in languages that included French, English, German and Japanese – with the absence of Korean being a source of frustration for Korean visitors.
Korean Air’s Chairman Yang Ho Cho said: “The ceremony to celebrate the introduction of the Korean audio guide at the Musée d’Orsay is particularly special to us, as this year marks the 40th anniversary of Korean Air’s service between Paris and Seoul. I know that the audio guide with its informative commentary will make it easier for Korean visitors to fully appreciate the important works of art housed at the museum.”
The Musée d’Orsay on the left bank of the river Seine in Paris was formerly a railway station but opened as a museum in December 1986. The museum holds mainly French art dating between 1848 and 1915, including paintings, sculptures, furniture and photography. It has the largest collection of impressionist and post-impressionist masterpieces in the world, including work by Monet, Renoir, Cezanne, Gauguin and Van Gogh. The museum as a cultural space is also utilized as a place for performance, education and debate.
Korean Air mindful of its corporate social responsibility is keen to encourage cultural exchange through supportive sponsorship, a source of great pride to the Korean people and also has partnerships with London’s famous British Museum and the State Hermitage Museum in St Petersburg. The inclusion of Korean language services at these distinguished museums is especially meaningful, considering the number of visitors from other nations easily outnumbers Korean visitors.
Korean Air will continue to explore partnerships with the world’s prestigious museums and contribute to global cultural understanding.