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Korean Air organizes the World Cleanup Day 2019 in Sabah, Malaysia

September 24, 2019 Responsible Tourism No Comments Email Email

Korean Air organized World Cleanup Day 2019 in Kota Kinabalu, Sabah, Malaysia, on September 21. Located on the northern tip of the island of Borneo, Sabah has become one of the most popular tourist destinations for South Koreans. In 2018, South Korean tourists accounted for the second highest international tourist arrivals in Sabah at 24.8%, an increase of 8.5% compared with 2017. Currently Korean Air has two daily codeshare flights operated by its sister company, Jin Air, connecting Seoul-Incheon and Kota Kinabalu.

In the spirit of giving back to the local community, employees from the Korean Air Kuala Lumpur office, along with Trash Hero Borneo, organized the World Cleanup Day 2019 event in Tanjung Lipat Beach in Kota Kinabalu, Sabah. More than 1,000 volunteers participated in the event, which was organized for the second time in Sabah.

Besides government agencies, those from non-government agencies (NGO), schools and individuals joined the beach cleanup, collecting trash washed up on Tanjung Lipat Beach. “Through this cleanup activity, we hope to raise awareness for environmental protection. With joint efforts, we can preserve the beautiful beach of Sabah,” said Mr. Jeon Young Do, the Korean Air Country Manager for Malaysia, Brunei and Bangladesh.

The World Cleanup Day aims to inspire volunteerism and achieve tangible impacts on collecting waste in our environment. Across Malaysia and around the world, people are encouraged to get up, get out, and help clean up their communities to create a healthier, more sustainable future.

Korean Air has been actively fulfilling its corporate social responsibility across borders for many years; planting trees every year in Kubuqi desert in the Inner Mongolia region of China, and Baganuur, Mongolia, to fight desertification. The airline also delivers relief items to areas hit by floods and earthquakes, utilizing its extensive global network. As a leading global carrier, Korean Air will continuously fulfill its corporate social responsibility as part of the company’s initiatives to give back to the society.

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