Korn Ferry (NYSE: KFY) today announced that is moving to one brand – Korn Ferry – signaling the next step in the firm’s transformation.
To achieve an even more unified approach to the marketplace, Korn Ferry will be sunsetting its legacy brands. The move brings together the collective power of Korn Ferry, the enterprise – rather than individual lines of business, or distinct parts. This new strategy highlights the firm’s commitment and expertise to offer robust, integrated solutions that reflect the entirety of a clients’ talent and organizational needs.
“This move is all about our clients. By combining our talent and solutions with our data and insights, we are now more well-positioned to bring this expertise together to help our clients and their people exceed their potential,” said May Knight, President of Asia Pacific, Korn Ferry Advisory. “We’re never more powerful than when we come together as one firm.”
As part of the one brand, “One Korn Ferry” alignment, the firm will face the market as Korn Ferry with a more solutions and industries-orientation, through the following core offerings:
- Executive Search
- Advisory (formerly branded as Hay Group)
- RPO and Professional Search (formerly branded as Futurestep)
“Korn Ferry truly offers a unique value proposition. Today, the challenge for any leader is harmonizing strategy with talent. And,that is what we’re building – a firm that has the unique expertise to synchronize our clients’ strategies and talent to help them drive superior performance,” said Jimmy Ho, Office Managing Director, Korn Ferry Hong Kong.
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