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Kuoni Introduces brite spokes – A New Thematic Travel Brand

June 22, 2013 Corporate No Comments Email Email

Kuoni, a leading global broad-based travel services provider for over 100 years has just launched a completely new brand based in the United States: brite spokes.

brite spokes is a contemporary brand offering an ever-evolving set of thematic trips, exclusive experiences and personally enriching adventures.

Rembrandt - www.rembrandtbkkThe brand’s experiential packages are developed from an enthusiast’s perspective and with current as well as developing trends in mind. Jane Rossmango, Chairman of brite spokes adds, “The United States is a world trendsetter of special interests that run the full gamut. From the ordinary to the truly extraordinary, our experiences aim to surpass the expectations of the most fervent oficianado. How? By keeping it fresh!” Of equal importance is the mindset of the modern traveler who would like to plan a trip as unique as he or she may be, but doesn’t have the time, resources or connections to do so. With these considerations in mind brite spokes has built innovative programs with highly researched and distinct elements, as well as partners to support a truly incredible journey.

brite spokes will be sold to both domestic as well as international markets and boasts a personality that matches its audience character. The new brand does however have extremely established Kuoni roots. brite spokes CEO Mark Morello states, “brite spokes represents Kuoni’s deep respect for innovation and the company’s commitment to producing quality products and reliable client services.” The brand is also supported by its sister company, AlliedTPro, a US inbound market and ground transportation leader for the past 60 years.

The brand that describes itself as Kuoni’s “millennial offspring” has launched their ecommerce website with the following trips.

  • The Legends Continue:  An epic experience that pays homage to some of the most legendary athletes and musicians of all time. In addition to exclusive tours of the Baseball, Basketball, Football and Rock and Roll Hall(s) of Fame, on this trip the legends will come to life during interactive tip sessions and Q&A’s with former MLB, NBA and NFL players. Other components include a tour of Notre Dame University, a brewery tour and tasting, high-end accommodations, incredible meals and entertainment.
  • Crunch Fitness & Health Road Trips:  Together with Crunch Fitness, brite spokes has created a health and fitness journey that will feel like a physical challenge as well as a relaxing, fun vacation. Crunch’s out-of-the-box classes such as African dance with live drummers, pole dancing, boxing and a club-like dance party, will be complemented by healthy gourmet cooking class, massages, helicopter rides and luxury hotels.
  • Get the Drift:  During this exclusive drifting experience the best drivers in the world will teach adrenaline and car junkies to confidently spin their cars sideways, lead and follow in tandem, avoid clipping and look completely hot while they do it. The drift experience takes place in the Los Angeles area and consists of an in-depth orientation, two days of seat time with intensive instruction, tours of famous racecar shops, private demos, fantastic meals with pro drivers and luxury accommodations.
  • Let’s Rally:  During an action packed weekend in the North Woods of New Hampshire, adrenaline and car junkies will have two full days of seat time learning to rally race from the best drivers in the world. Men and women will complete a comprehensive program that will teach them how to drive in all conditions, learn car survival skills and try out a friendly rally race competition of their own.
  • Cover Your Bases:  This baseball enthusiast experience includes the National Baseball Hall of Fame in Cooperstown, NY, a Baltimore Orioles Park Tour as well as Orioles game tickets, a tour of The Babe Ruth Museum and Philadelphia Phillies home game tickets at the new Citizen’s Ballpark.
  • Imbibe Ride:  On the mixology tour, Philadelphia, New York and Boston will be seen through a very different set of glasses – those that hold cocktails. Interested parties taken by the mixology movement will visit some of the utterly well-respected cocktail bars, enjoying the most thoughtfully created pairing menus and learning from some of the country’s most revered mixologists.

Upcoming tours include but are not limited to foodie finds, craft beer crawl, all things vintage and photography.

For further press information or images please contact or call 212.596.1079

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