Los Angeles Tourism & Convention Board (L.A. Tourism) has bolstered its on-the-ground team with the appointment of Karen Prideaux to the role of Travel Trade Manager, Australia & New Zealand.
Karen will be responsible for trade relations across the Oceania market for L.A. Tourism, as well as promoting the redevelopment of LAX Airport, which is in the final stages of a USD$8.5 billion renovation.
Based in L.A. Tourism’s Sydney office, Karen will report to Craig Gibbons, Regional Director, Australia and New Zealand.
Commenting on the appointment, Craig said, “I’m delighted Karen is joining the L.A. Tourism team at such an exciting time for Los Angeles. The city is currently experiencing extensive revitalisation and redevelopment, with new hotels, museums and attractions opening and expanding in various neighbourhoods.
“The Oceania market is already L.A.’s second biggest overseas market based on visitor arrival numbers and the ongoing developments will no doubt further increase local visitors over the next few years.”
Prior to joining L.A. Tourism, Karen spent eight years as Travel Business Development Manager at Disney Destinations. She brings to the role extensive knowledge of the Australia and New Zealand market as well as Southern California as a prime tourist destination.
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