Los Angeles Tourism & Convention Board (L.A. Tourism), together with American Airlines and Qantas Airways took nine lucky travel agents on a whirlwind trip of L.A, uncovering the incredible depth of the city one neighbourhood at a time.
Flying from Sydney and arriving into LAX, the gateway to North America, the agents were greeted by a completely revamped Tom Bradley International Terminal (TBIT), courtesy of LAX’s USD$14 billion modernisation program. The long-term project is enhancing the passenger experience, including fast check-in, automated passport control, streamlined baggage services and connections between terminals. In addition, the agents witnessed LAX’s partnership with Australian retail brand Westfield, providing a premium retail and dining experience, with a uniquely Californian spin.
Making their way straight to the heart of the city – the revitalised Downtown (DTLA) – the group made the Millennium Biltmore hotel their base for the duration of the trip, just minutes away from iconic L.A. attractions such as The STAPLES Centre, Walt Disney Concert Hall, Museum of Contemporary Art (MOCA) and Dodger Stadium.
With more museumsthan any other U.S. city, the group paid visit to one of L.A’s newest contemporary art galleries, The Broad, viewing works by the likes of Andy Warhol and Jeff Koons. They then indulged their tastebuds at the DTLA institution, Grand Central Market, which houses famous vendors including Eggslut and Wexler’s Deli, before tackling the hair raising SkySlide at OUE SkySpace, some 70 floors above the city.
Agents were given the chance to experience some movie magic first hand on the Warner Bros. Studio Tour, home to many classic films and TV shows including Casablanca, Friends and Batman. The group also experienced the Starline Movie Stars Home Tour and sampled local food and drink and discovering some of the city’s hidden gems through Urban Adventures’ Sips of Old Hollywood tour.
For a quick break from the hustle and bustle of the city, the group made their way to L.A’s famous beachside neighbourhood of Venice. Here they spent the afternoon cycling the famous boardwalk up to Santa Monica and exploring the area’s shops and boutiques, including the famous Abbott Kinney Boulevard, before ending the trip with an iconic burger from L.A. icon In-N-Out Burger.