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Langham Hospitality Group Doubles North American Footprint

July 11, 2013 Hotel News No Comments Email Email

Langham Hospitality Group (LHG) is doubling its North American footprint by 10 July 2013. As part of a whirlwind of regional growth, Langham has introduced three new hotels into the North American market representing three separate brands and an unprecedented leap forward in the company’s evolution as a global hospitality powerhouse.

Chief Executive Officer, Brett Butcher, says, “This is a banner year for Langham Hospitality Group. For the first time, we are experiencing tremendous growth in some of the most coveted locations in the world.”

“Introducing new locations for our three brands – The Langham, Langham Place and Eaton – in Chicago, New York and Toronto respectively will help imprint the group into the consciousness of the local community in these cities and the leisure and business traveller to these markets,” Butcher added.

On 10 July, Langham will unveil the newest and most highly anticipated property in its heritage brand, The Langham, Chicago. Located on the banks of the Chicago River, this landmarked building was the last project designed by legendary architect Ludwig Mies van der Rohe. Its presence in one of the most enviable locations in downtown Chicago will forever transform the luxury hotel landscape in the Windy City.

Two months earlier on 7 May, Langham Place, Fifth Avenue joined the Langham family, marking the company’s first foray into the New York hotel landscape and introducing a five-star experience representing sleek, sophisticated modern luxury to the market.

On 1 July, which coincidentally and rather aptly was Canada Day, LHG officially introduced its four-star Eaton brand into North America, when the former Delta Chelsea was re-flagged the Eaton Chelsea, Toronto. Officially the largest in Canada, this 1,590-room hotel will also hold the same distinction within the Langham Hospitality portfolio. This is the first time in the group’s history that Langham Place and Eaton have opened properties outside of Asia.

This expansion to the LHG portfolio represents the addition of over 2,000 guest rooms and will round out the company’s already celebrated offerings in North America; The Langham, Boston, a luxury hotel housed in an historic former Federal Reserve Bank building in Boston’s picturesque Financial District; and The Langham Huntington, Pasadena, Los Angeles, on 23 acres of rolling green lawns in a heritage building from 1907. Not only will this expansion introduce new brands into North America but the addition of new hotels will greatly increase awareness of 1865, LHG’s celebrated loyalty program.

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