Asia’s expanding middle class and growing demand for high quality brands present huge opportunities to the region’s licensing industry. Next week, the world’s leading licensors will gather at the Hong Kong Convention and Exhibition Centre for the 14th Hong Kong International Licensing Show (11-13 January) and fifth Asian Licensing Conference (11-12 January).
Next week, the world’s leading licensors will gather at the Hong Kong Convention and Exhibition Centre for the 14th Hong Kong International Licensing Show (11-13 January) and fifth Asian Licensing Conference (11-12 January).
Organised by the Hong Kong Trade Development Council (HKTDC), the twin events will explore partnership and licensing opportunities in Asia and the Chinese mainland.
Buoyant growth in the global licensing industry
Speaking at today’s press conference, HKTDC Service Promotion Director Jenny Koo described licensing as a win-win solution. She said brands could use licensing as both a revenue stream and a way to quickly expand into other regions and industries with diversified product ranges. At the same time, licensees can leverage licensed products to quickly upgrade their brands and increase exposure, add value to their products, increase sales and attract new clients.
Citing latest figures from 2014, Ms Koo said the global licensing industry remained buoyant. “According to industry statistics, global sales of licensed merchandise amounted to US$158.8 billion in 2014, up two per cent year-on-year,” said Ms Koo. “The Asian licensing market is also booming, accounting for a 12.2 per cent market share worldwide. Greater China is the world’s fastest-growing licensing market. In 2014, sales of licensed merchandise in Greater China reached US$6.87 billion, up eight per cent over 2013, with the Chinese mainland alone accounting for sales of US$5.94 billion making it the second-largest licensing market in Asia.”
The largest Hong Kong International Licensing Show
The Hong Kong International Licensing Show will be held from 11 to 13 January; it is the largest show of its kind in Asia. This year, the show will feature a record breaking number of more than 340 exhibitors from 15 countries and regions, showcasing more than 860 brands and properties. International brands attending for the first time include Hearst Magazines, Paris Saint-Germain FC, Rainbow Internazionale and The Wiggles. They will be using the Licensing Show to explore Asian markets.
Dynamic licensing categories + Hong Kong creativity