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Larry Ellison’s Island Air gets the rebranding treatment from NY-based ClarkHuot

July 27, 2013 Destination Hawaii No Comments Email Email

Larry Ellison’s Island Air is getting a complete brand makeover thanks to the New York brand consulting and design firm ClarkHuot.

The firm was asked to do the rebranding for the Hawaii interisland airline by the Oracle Corp. CEO on a “very short timeline.”

The new logo, an orange, red and yellow plumeria lei, can already been seen on Island Air’s airplanes.

But now a new video with beautiful scenes of Hawaii that can be seen from an Island Air plane, mixed in with employees of the airline as well as others, has been produced by ClarkHuot. At the end of the video, there’s the tag line, “Island Air, find yourself in the sun.”

In addition to the video, there’s a new print advertising campaign, with one advertisement, saying “Hawaii is Getting Ready to Fly.”

“We immediately went to work learning, analyzing, and developing a fresh new brand that would eventually translate into a vast universe of design vocabulary, storytelling, and consumer advertising,” ClarkHuot said on its website, referring to the work it did with Island Air.

Island Air, which was acquired by Ellison for an undisclosed price in February, last week named Glenn Yee as the airline’s chief financial officer.

About a month after he made the purchase of Island Air, Ellison appointed Paul Casey, the former president and CEO of Hawaiian Airlines, as his airline’s CEO.

In an interview published in the most recent issue of Lanai Today, Casey told the newspaper that in the less than three months that he’s been on the job, he has already been working hard to reduce flight delays and improve overall customer experience, which has been plaguing the airline for years.

Meantime, a source close to the situation told PBN on Friday that Ellison’s purchase of another interisland airline, go!, is still a “go” and that it’s “just taking time to hammer out details.”

While Ellison continues to try to improve access to Lanai, which is one of his priorities since he purchased a majority of the Pineapple Island about a year go, its lone airport is about to get about $28 million in improvements, including $27 million in runway safety work.

Edited by : Bill Hurley

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