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Las Vegas Celebrates No. 1 Economic Driver

May 6, 2014 Destination North America No Comments Email Email

We all know that tourism is the engine that drives the Southern Nevada economy. Now it’s time that we recognize the contributions of the industry and the people who work hard to make sure our guests have the greatest possible experience while they are here.

The Las Vegas Convention and Visitors Authority (LVCVA) will be hosting several events during the week of May 3 – 11 to celebrate National Travel and Tourism Week.

Operation-Smile“We are proud to celebrate Tourism Week each year and be a leader in U.S. Travel’s effort to build a higher profile for tourism nationally,” said Rossi Ralenkotter, president/CEO of the LVCVA. “Our resort partners and the hundreds of thousands of employees who are committed to serving our guests make Las Vegas the great destination that it is, so it’s only appropriate that we make them the center of attention this week.”

The centerpiece of the week’s celebrations will be a community tourism rally on Tuesday, May 6 at 3:45 p.m. at the Mob Museum, National Museum of Organized Crime and Law Enforcement. The LVCVA is partnering with the NV 150 Sesquicentennial Commission to recognize the state’s birthday and the part tourism has played in that history. The Mob Museum will also be debuting its new exhibit, Ralph Lamb: The Cowboy Sheriff.

Everyone is encouraged to attend the rally and wear blue to show their support for the industry and its workers. Following the rally, a tourism celebration will be held on Downtown 3rd on Third Street between Stewart and Ogden, featuring complimentary food from Triple George Grill, The Commissary, Stewart + Ogden and Red Mansion at Downtown Grand Las Vegas, as well as Pizza Rock.. Later that evening, the Fremont Street Experience will debut a Tourism Week video recognizing the history of tourism. The tribute will feature dozens of historical photos from the Las Vegas News Bureau with the first showing following the Viva Vision show at 8 p.m.

“Tourism provides a benefit to every single person living in our city, and it’s important that we all recognize that we would not have the great way of life we do if it weren’t for this industry,” said Las Vegas Host Committee Chairman and Official Ambassador of Las Vegas Oscar Goodman. “Tourism has put more than $1 billion into our schools, more than $600 million into our roads, and more than $1 billion into local services such as parks. I think we can all take some time this week to show our appreciation.”

To recognize the efforts of the people who work with our guests every day, the LVCVA will continue its Hospitality Hero program. The recognition program was established in 2008 to honor frontline workers who dedicate themselves to serving our visitors. This year, the LVCVA will recognize 60 workers throughout the hospitality industry.

In addition, various iconic sites throughout town will be showing their support by turning blue during Tourism Week, including the Fremont Street Experience canopy, the High Roller at the Linq, Las Vegas City Hall, and more. Several hotel marquees will also be displaying Tourism Week messages and Krispy Kreme will be offering special blue glazed doughnuts at its location at Spring Mountain and Rainbow during the week.

National Travel and Tourism Week was established by a Congressional joint resolution in 1983 to recognize the importance of the tourism industry and its contributions to the national economy. The U.S. Travel Association promotes tourism week every year during the first full week in May.

Photo Opportunities: • Tourism Rally -May 6 at 3:45 p.m. at the Mob Museum (300 Stewart Ave.) • Fremont Street Experience canopy show – following Viva Vision show at 8:00, 9:00, 10:00, and 11:00 p.m. on May 6 and following 8:00 p.m. show May 7 – 11 • Krispy Kreme blue doughnuts: o Rainbow and Spring Mountain (7015 W. Spring Mountain) – Contact Ortal Dahan at 702-768-5606 or • Iconic sites going blue: o High Roller – Sunday, May 4 from 8 – 9 p.m. o Las Vegas City Hall – May 5 – 11 all day o New York, New York’s Brooklyn Bridge and Chrysler Tower – all week o Vaquero cowboy statue at McCarran Terminal 3 parking – all week • Hospitality Hero presentations – various days/times

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