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Las Vegas Convention and Visitors Authority Launch Snapchat Geofilter

April 5, 2017 Destination North America No Comments Email Email

To continue to build ongoing excitement for Las Vegas, the Las Vegas Convention and Visitors Authority (LVCVA) has created a Snapchat geofilter targeting Melbourne travellers who would rather be flying to Las Vegas.

The special graphic overlay further adds to the Las Vegas story, reinforcing travellers’ desire to visit the ‘Entertainment Capital of the World’. Aimed at showcasing Las Vegas as a leading holiday destination, Snapchat users in the Melbourne Airport who open the app can create a ‘snap’  and use the geofilter, a fun visual that states where they would rather be: in Las Vegas of course.

The geofilter launched ahead of Virgin Australia’s inaugural service from Melbourne to Los Angeles, which started 4 April, 2017, and the filter will be available throughout April. Virgin Australia’s new service makes it even more convenient for Victorians to travel to Las Vegas.

“Vegas is synonymous with innovation, and our geofilter provides social media users with additional creative power to capture and share their affinity with Las Vegas,” said Cathy Tull, senior vice president of marketing for the LVCVA. “Australia is an important market for Las Vegas. We recognise and understand our Australian guests, and this filter reflects their personality and sets the tone for ongoing visits to our destination.”

The LVCVA encourages all passengers passing through Melbourne Airport in April to use its geofilter and share where they would rather be travelling.

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