Created in partnership between the Las Vegas Convention and Visitors Authority (LVCVA) and retail travel agency iTravel, the #VegasNotVegas social media competition wrapped this week, leaving the destination #SorryNotSorry with the results.
Based around the #SorryNotSorry trending hashtag, entrants were asked to share their most ‘un-Vegas’ like images, in line with a specific theme of food, ride or social over three weeks and the hashtag #VegasNotVegas. Three winners were then selected and a feather-clad showgirl was sent to break the good news.
Amanda Le Bon, Juan Velozo and David Glass, received more than they expected when they opened their front doors to a Las Vegas showgirl who handed them an all- inclusive trip for two to Las Vegas.
The campaign, which ran from 17 August to 6 September, aimed at raising the profile of the ‘Entertainment Capital of the World’ amongst the Australian market, received over 380 entries and reached of over 2.7 million people.
LVCVA senior director of digital engagement, Nick Mattera said they were thrilled with the campaign.
“Las Vegas is the antidote to boredom. A destination that stands for everything daily life isn’t and we wanted to highlight this comparison.
“Our objective was to create an exciting and different campaign which engaged Aussies on social media platforms and this campaign certainly sparked conversations, making noise in that space,” Nick said.