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Las Vegas Launches Fall “What Happens Here, Stays Here” Campaign With “Watercooler”

October 15, 2014 Destination North America No Comments Email Email

Las Vegas officially launched the first national broadcast commercial of the new “What Happens Here, Stays Here” fall campaign on Monday, Oct. 13, along with an interactive social activation.

The widely popular “What Happens Here, Stays Here” campaign embraces adult freedom and positions Las Vegas as an unassuming and welcoming destination. Every year, millions of visitors seek sanctuary in Las Vegas as the place where everyone is able to be who they want to be.

As the epicenter for office gossip, the water cooler itself is a beacon for revealing the details of an incredible Vegas vacation. In order to maintain the destination’s iconic stance on keeping “What Happens Here” a secret, Las Vegas wants to stop water cooler talk by removing the temptation of water coolers.

“The creative ‘Watercooler‘ concept strengthens our marquee message of What Happens Here, Stays Here,” said Cathy Tull, senior vice president of marketing for the Las Vegas Convention and Visitors Authority (LVCVA). “As a destination, we strive to preserve the only-in-Las Vegas moments for our visitors.”

To extend the “Watercooler” spot into the digital and social media realm, the spot will end with #StopWaterCoolerTalk to encourage social engagement. Las Vegas will also implement a social media activation on Friday, Oct. 17. Ideas will be crowd-sourced throughout the week from the @Vegas audience on Twitter, and the following Strip headliners have been identified to implement the various methods of water cooler destruction: Blue Man Group, Jabbawockeez, Carrot Top and Chippendales.

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