LATAM Airlines celebrated its new look in Sydney last night with the Oceania launch event with VIP guests from Australia and New Zealand. Following a series of launch events in South America last week, it was Sydney’s turn to take the limelight with the airline presenting its new designs for aircraft, airport and uniforms as the next millstone in their consolidation under one unified brand.
Honouring its heritage, LATAM Airlines entertained guests with a South American themed evening at Studio in Sydney Tower, complete with a Latin jazz trio. Guests were greeted with a Pisco infused signature cocktail on arrival, and the menu for the evening was inspired by the diverse flavours of the region including beef empanadas, kingfish ceviche, crispy plantain, chorizo & tomato salsa and Chilean goats cheese tortilla.
Patricio Aylwin, Managing Director Asia Pacific, LATAM Airlines Group spoke of the importance of the occasion, “We are celebrating a unique moment. We are celebrating the dream of two leading airlines – LAN and TAM, coming together as one for an incredible new journey as LATAM Airlines. Oceania continues to be an important market for us and we look forward to seeing our new brand here before the end of the year.”
The new aircraft livery design represents the best of Latin America, and incorporates the elements that symbolise and represent the region under a global brand. The new LATAM uniforms were created by the celebrated Brazilian fashion designer, Pedro Lourenço, featuring the signature indigo and coral of the LATAM logo and were designed to express the diversity and beauty of Latin America.
Last night was also a special night for LATAM Airlines in Brazil, with the airline delivering the Olympic torch from Geneva to Brasília for the start of the Rio 2016 Olympic Torch Relay. The flight arrived in Brasilia at 6:30 a.m. (local time) on Tuesday, 3 May. To mark the arrival of the flame in Brazil, the flight was escorted by two fighter jets of the Brazilian Air Force (FAB). LATAM Airlines in Brazil, is the official airline supporter of the Rio 2016 Olympic and Paralympic Games, is also the official supporter of the Rio 2016 Olympic Torch Relay.
Tomorrow, the first commercial aircraft sporting with the new LATAM image will take to the skies with a Boeing 767 service departing São Paulo at 09:05 local time bound for Santiago. Additionally, the new look will also become visible in 13 airports where the group’s airlines operate including their hub in Santiago, where Australian and New Zealander passengers fly into.
More than 50 aircraft are anticipated to be rebranded before the end of 2016 and the fleet-wide process is expected to be finalised in 2018. Australian and New Zealand passengers will have the opportunity to fly on a newly branded aircraft before the end of the year. Enhancements to the passenger experience will start from this month, with a soon to launch integrated website www.latam.com which allows passengers to seamlessly purchase tickets, check-in, review real-time flight status, set-up alerts and access other useful travel information.
LATAM Airlines offers daily flights from Sydney to Santiago, Chile, the gateway to South America, on board its next-generation fleet of 787-9 aircraft, with onward connections to over 137 destinations in Latin America including favourites such as Colombia, Brazil, Peru, Argentina, Uruguay, Ecuador and Bolivia.
For more information about the new LATAM brand visit: www.latam.com