LATAM Airlines, Latin America’s leading airline, has unveiled a new virtual video tour offering customers a glimpse of its new cabin design. Over the next two years, the airline is transforming the interiors and in-flight experience of more than 200 aircraft – approximately two-thirds of its global fleet.
The video tour of LATAM’s flagship Boeing 787-9 aircraft showcases the revamped interiors and new Premium Business cabin of its long-haul aircraft, which will operate flights between South America and destinations in Europe, North America, Africa, Asia and Oceania.
In August 2018, LATAM announced a US$400 million (approx. AUD$562 million) investment to transform the cabins of over 200 aircraft that serve both long- and short-haul routes throughout its network. LATAM Airlines Peru and LATAM Airlines Brazil will receive the first new-look aircraft in early 2019.
“Our new cabins will enable us to offer an industry-leading onboard experience with more options, flexibility and personalisation to better serve each and every passenger,” said Claudia Sender, Vice President Customers, LATAM Airlines Group. “Our Premium Business cabin will provide unrivalled comfort, privacy and a new service concept to enable passengers to arrive at their destinations well-rested and ready to continue their journey. At the same time, our new Economy cabin will offer passengers greater comfort as well as more options to upgrade services and tailor their travel experience.”
A new Premium Business experience
LATAM’s new Premium Business cabin will be gradually introduced to the airline group’s long-haul (widebody) fleet, including current Boeing 767 and Boeing 777 aircraft and new Boeing 787-9s and Airbus A350-1000s due for delivery.
Each custom-designed Thompson seat will offer more privacy and direct aisle access as well as configurations for both individuals and couples. The seats will recline 180o into a fully-flat bed, feature the latest generation in-flight entertainment with up to an 18” Panasonic personal screen and have ample space for personal items.
To complement the new cabins, LATAM is also transforming its Premium Business service to ensure a restful environment that enables passengers to arrive at their destinations feeling relaxed and refreshed. To deliver this experience, developments will include: a redesigned dining concept aimed to promote and accompany quality rest; new service protocols for cabin crew with fewer interruptions; and premium bed clothes and mattresses for every flat-bed seat to maximise comfort.
More options in Economy
LATAM’s widebody aircraft will also feature a revamped Economy cabin, offering passengers a new look, improved comfort and a state-of-the-art inflight entertainment system with an unrivalled selection of content. There will also be more options to upgrade the travel experience, including LATAM+ Seats, which offers increased space, greater recline and premium services such as priority boarding.
On long-haul flights, LATAM will continue to offer Economy passengers its complementary dining service, which includes a wide choice of regionally-inspired gourmet cuisine and was recognised as South America’s ‘Outstanding Food Service’ in the PAX International Readership Awards 2018.
Flights within Latin America
For passengers travelling on domestic flights and routes within Latin America, LATAM is transforming the cabins of over 150 Airbus A320 and A321 aircraft. The cabins will feature LATAM Play, offering the leading in-flight entertainment in the region as well as ergonomically designed Recaro seats, offering greater comfort and fast-charging USB power ports. Likewise, passengers will have the opportunity to upgrade to LATAM+ Seats, offering greater space, individual power outlets, dedicated overhead bins and premium services such as priority check-in and boarding.
A collaborative process
LATAM spent three years fine-tuning the design of its new cabins, consulting passengers and industry experts as well as LATAM cabin crew and team members. To select its Premium Business seat, the airline group simulated flights with sleep trials over a two-week period.
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