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Latest Tourism Trends To Be Uncovered At The 2016 Victorian Tourism Conference

July 5, 2016 Conferences No Comments Email Email

The thriving state of Victoria’s tourism industry and the latest market tends will be put under the spotlight at the 2016 Victorian Tourism Conference. Presented by the Victoria Tourism Industry Council (VTIC), the conference will be held on Monday 25th and Tuesday 26th July at Bendigo’s Ulumbarra Theatre and will feature a jam packed program of presentations and workshops that will demystify current tourism industry trends and arm tourism businesses with the essential tools for capitalising on the current market.

An important contributor to the state’s economy, the Victorian tourism and events industry currently employs 204,000 people, half of this in regional locations, and generates more than $20 billion per year. And the future for the tourism industry looks bright, with continued strong growth predicted for key markets. The latest data from the International Visitor Survey shows that, in the year ending March 2016, international overnight expenditure in Victoria grew by a staggering 23.7% to reach $6.7 billion. This figure far exceeds that national average growth of 17.6%.

The growth of the tourism industry is indeed a global phenomenon. According to figures from the United Nations World Tourism Organisation tourism spending is on the increase with total outbound travellers increased by 10 percent to 128 million. These latest figures also indicate a rise in international traveller spending with international tourism receipts growing by $1.4 trillion in 2015.

With such great opportunity for growth, it’s never been more important to businesses to keep abreast of current trends in an effort to maximise their growth.  Keynote speakers at the 2016 Tourism Conference will uncover a host of latest trends and open the forum for discussions and workshops that will help delegates ensure their businesses are one step ahead.

Author and keynote speaker, Steve Sammartino, will set the scene for the conference, taking a close look at the digital revolution and highlighting ways tourism businesses can thrive in this new environment.

Mobile usage is continuing to grow and there’s no end in sight. Research shows that connected travellers are more satisfied with their experiences and also share more of their adventures along the way; acting as powerful brand ambassadors. Social media guru, Sam Mutimer, founder of Thinktank Social, will look at strategies for meaningful engagement on the worldwide web.

In another session of the conference, Google Australia’s Head of Tourism, Dougal McKenzie will share his insights into the way consumers dream, plan and book their travel and how these behaviours evolve day by day, minute by minute. Dougal will captivate audiences with his studies on how tourism business can capitalise on these new trends.

Registration costs for VTIC members cost $550 per person for a two-day pass ($650 for non-members), $330 per person for a one-day pass ($380 for non-members), available on either day) and $150 for the Conference Dinner ($175 for non-members) to be held at Bendigo’s Chateau Dore winery. VTIC encourages tourism and events students to attend the conference and take advantage of the special concession rates of $99 for a one day student pass and $175 a ticket to the Conference Dinner.

To book conference tickets and accommodation direct online, please visit or phone the Bendigo Visitor Information Centre for more options or booking assistance on 1800 813 153.

For program queries, or partnership opportunities please contact VTIC at on 03 8662 5425 or

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