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Latin American Airline Group Latam Introduce A Makeover

May 7, 2016 Headline News No Comments Print Print Email Email

egtmedia59The Latam Airliners Group reached for the sky to showcase the new global brand with new aircraft, uniform and airport designs in Sydney earlier this week.

The group entertained more than 120 agents, wholesalers and media at a function at the Studio, one of Sydney’s CBD skyscrapers.

Guests enjoyed Cocktails and Canapes as Managing Director, Asia Pacific, Patricio Aylwin outlined the groups ongoing three year plans. 

Latam Logo

Latam Logo

In one of the most important steps in the consolidation of LAN Airlines, TAM Airlines and their affiliates under the new global LATAM brand, LATAM Airlines Group revealed its new aircraft livery in events in South America and Australia.

In addition to the new image of LATAM aircraft, the company presented a number of other changes that will be visible from May onwards, including new uniforms, airport signage and counter design as well as a consolidated website

“In the coming days, aircraft with the new LATAM image will take to the skies, representing a historic milestone for the leading airline group in Latin America,” said Aylwin. “It will be a gradual change with the principal objective of simplifying and improving the travel experience of our passengers.

“In the coming weeks, our passengers will start to experience LATAM with the ability to book tickets via the LATAM website, accumulate kilometres using LATAM’s frequent flyer program, check-in at LATAM counters, relax in LATAM VIP lounges and most significantly, fly on LATAM-branded aircraft.  We will continue to optimise the most extensive route network in Latin America, the most modern fleet in the region and invest in digital solutions to offer our passengers a more personalised travel experience.“he said.

Patricio Aylwin, Managing Director Asia Pacific Lantam

Patricio Aylwin, Managing Director Asia Pacific Latam

The first flight of a LATAM-branded aircraft, a Boeing 767, was from Rio de Janeiro on 1 May on a one-off journey to Geneva to collect the Olympic torch.  The aircraft returned earlier this week to Brasilia, for the commencement of the Rio 2016 Olympic Torch Relay between more than 300 Brazilian cities.

More than 50 aircraft will be rebranded before the end of 2016 and the fleet-wide process is expected to be finalised by 2018.  Repainting takes on average six to 12 days per plane and will be scheduled in accordance with routine maintenance to maximise efficiency.

In early May, the group will launch its new integrated website www.latam.com – available in six languages – where passengers will be able to seamlessly purchase tickets, check-in, review real-time flight statuses, set-up alerts and access other useful travel information.

The Sydney function also saw the unveiling of the new uniforms to be worn by over 23,000 cabin crew, sales office and airport staff throughout LATAM Airline Group’s network, with the global roll-out to begin before the end of 2016.  The LATAM uniforms – which showcase the signature indigo and coral of the LATAM logo – were created by the celebrated Brazilian fashion designer Pedro Lourenço with collaboration from a focus group of over 80 employees from different areas of the company. Many Women guests at the Sydney function were amazed at the similarity between Australia’s national carrier, Qantas and the Latam outfits.

For more information about the implementation of the new LATAM brand visit: www.latam.com

Edited by John Savage

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